Soma Capital Portfolio Jobs

Customer Lifecycle Marketing Manager / CRM marketing manager

Boom & Bucket

Boom & Bucket

Marketing & Communications, Customer Service
Austin, TX, USA
Posted on Thursday, December 15, 2022
Boom & Bucket
A lot of people say that they're "revolutionizing an industry," 99% of that is marketing fluff. The truth is that most of those revolutionaries are building mediocre SaaS products for underserved markets. It's easy to conflate revolution with evolution when the status quo hasn't moved. That's not us.
Our customers build the world with their heavy machines. Many have been in business for decades. Their businesses built our roads and bridges, subdivisions and stadiums. Our industry is smart, sophisticated, and savvy. They tell us that they're not happy with the way equipment is purchased and sold. So, along with our customers, we're building the Modern Marketplace for Heavy Equipment. Selling a backhoe should be as easy as selling a car, and we’re making that happen.
The three founders have built three unicorns, sold three companies, and have spent most of their lives in construction technology.
Position
We’re looking for a marketing manager to build, test, and run our email programs. The right candidate will get extreme leverage from their tools (hubspot, customer.io, segment, email tools, etc) and be able to focus on both new experiments and scaling winners.
The first aspect of this role will be cold email; You’ll help answer the question, “How do we find people to buy or sell equipment.” The second focus will be “How do we engage the names in our CRM system?”
The ideal candidate can hit the ground running because they have prior experience but isn’t dogmatic or rigid in their approach. We’re looking for someone that can push the company and the growth team forward with new ideas and new approaches. Successful candidates will be scrappy. You’ll find your way around potential blockers before you hit them.
This is an early-ish career role. We’re looking for someone with some experience but most importantly, a steep learning and growth trajectory.

Outcomes

  • Generate MQLs via weekly or bi-weekly inventory program
  • Generate subscribers via test-driven cold outreach campaigns (3x y/y).
  • Revamp and refresh lifecycle marketing
  • Implement and articulate Customer Data Platform

Winning Factors

  • Test and experiment-driven outreach
  • Email sending best practices for both cold and lifecycle
  • Strong systems thinking (CRM, Email, data platforms, etc)
  • Above average grit and intelligence