Soma Capital Portfolio Jobs

Marketing Specialist - Paid Media



Marketing & Communications
Latin America
Posted on Thursday, June 20, 2024

Clara is the leading spend management platform for companies in Latin America. Our end-to-end solution includes our locally-issued corporate cards, a Bill Pay product, financing solutions, and our highly-rated software platform; already being used by thousands of the most successful companies across the region.

Clara is backed by top global and regional investors such as GGV Capital, Coatue, DST Global Partners, General Catalyst, monashees, Acrew Capital, Kaszek, Citius, Canary, Citi Ventures, Picus Capital, Avid Ventures, ICONIQ Growth, Endeavor Catalyst, Goldman Sachs, Accial Capital, and prominent angel investors.

We are looking for someone who will:

  • Plan, execute, and optimize paid media campaigns for acquisition through a full funnel approach.
  • Conduct thorough keyword research and build targeted audience segments, while understanding the unique characteristics of each channel to optimize campaign reach and relevance
  • Efficiently plan and manage advertising budget.
  • Collaborate closely with external and in-house agencies to craft engaging creative assets, creating detailed briefings for specific channels, while also taking a hands-on approach when necessary.
  • Optimize campaigns daily on platforms including Google Ads, LinkedIn Ads, Meta Ads Twitter Ads and Programmatic.
  • Lead the monitoring and analysis of key performance indicators (KPIs), delivering strategic recommendations to maximize campaign results.
  • Generate tactical and strategic reports, presenting insights and performance updates to senior management.
  • Drive tests to refine strategies based on data-driven insights.
  • Collaborate with cross-functional teams to align strategies and gather comprehensive insights on market trends and product developments.
  • Serve as a technical role model within the team, being the go-to person for the paid channel.

Our requirements are:

  • 3+ years of proven experience in Paid Media Management and/or Growth Marketing, B2B experience is preferred.
  • Fluent English required.
  • Deep Understanding of Digital Advertising Platforms: Proficient with Google Ads, LinkedIn Ads, Meta Ads, Twitter Ads, and Programmatic advertising, with a proven track record of optimizing large-scale campaigns (this is going to be your main attribution, we are looking for someone really good at it).
  • Hands-On Approach: Willingness to take direct action in campaign and creative processes when necessary, demonstrating initiative and detailed involvement in execution.
  • Intermediate Excel/Sheets Skills: Proficient in intermediate spreadsheet functions including VLOOKUP, SUMIFS, COUNTIFS, MATCH, INDEX, AVERAGEIFS, and pivot tables.
  • Knowledge of Analytics Platforms: Familiarity with platforms such as Google Analytics, Data Studio, and Power BI, utilizing them to extract and interpret data effectively.
  • Expertise in A/B Testing: Mastery concepts and implementations, with a strong ability to design and interpret tests to optimize campaign performance (technical and creative).
  • Advanced Tracking and Attribution Expertise: Proficient with Google Tag Manager for tag implementation and conversion tracking, with a strong grasp of attribution models and taxonomy to optimize campaign performance across channels.
  • Highly Analytical: ability to analyze and structure data, turn data into insights, and insights into actions; to clearly and concisely articulate performance reporting and test results
The way we do things is as important as what we do. That is why we operate on a set of carefully-identified values. They are what we expect from ourselves and each other in our day-to-day.

We value

* Clarity - Open and direct communication
* Simplicity - Pare things down to the essential
* Ownership - We're all owners and act like it
* Pride - Make quality products we're proud of
* Always Be Changing (ABC) - Continuous self-improvement
* Inclusivity - Every voice counts; we value each other for our shared mission and contributions

We are

* Shaping business finances in Latin America
* Driven by our 6 core values
* Proud of our inclusive and caring culture
* Certified as Top LinkedIn Startup

We offer

* Competitive salary & a robust stock ownership plan
* 100% flexible work model
* A set of benefits that are adaptable to your needs & way of life
* Opportunities for growth in a fast-paced environment
* A chance to shape B2B payments in Latin America and increase the region’s economic competitiveness