Soma Capital Portfolio Jobs

Senior Marketing Manager, APAC



Marketing & Communications
Posted on Thursday, February 1, 2024

Who we are and what we do

Deel is a global team that helps businesses hire anyone, anywhere, easily. Deel consists of more than three thousand self-driven individuals spanning over 100 countries. Our unified yet diverse culture keeps us continually learning and innovating the Deel platform and our products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the success of Deel’s platform. We deliver the best products and platform features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of Deel's success story?

A 30-mile hiring radius should no longer dictate how companies hire because great talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M last year, doubling our valuation to $12B.

There’s never been a more exciting time to join Deel — the market leader in international payroll and compliance.

Your mission is to coordinate and execute marketing programs and campaigns, driving growth and enhancing Deel’s brand recognition, pipeline and revenue across the APAC region.


  • Create and own territory marketing plans for the APAC region (incl. ASEAN, NASIA, India) leading brand building and acquisition simultaneously: 1) Designing and implementing audience-based initiatives and campaigns, leveraging global resources to bring them to life and 2) Collaborating with the global teams to localize and land our global strategy.

  • Own territory level growth, lead and pipeline metrics — developing reporting on key KPIs, assessing pipeline health, and identifying key challenges and priorities.

  • Identify regional differences within APAC, informing the marketing strategy with a geographical lens.

  • Be the expert on local audiences, purchasing patterns, seasonalities, pain points and decision journeys across businesses of different sizes and industries to inform and prioritize our marketing strategy and messaging across channels (Organic, Paid, Sales Enablement, Events).

  • Manage our local webinars and events, as well as participation in significant conferences and trade events.

  • Act as a point of contact for the APAC Sales Organization, providing regular updates (results & activities) and gathering feedback.

  • Gather quality feedback directly from SDRs/AEs to optimize marketing efforts on an ongoing basis.

  • Work with global and regional teams to create SEO optimized content for your region.

  • Tracking and improving the performance of all marketing initiatives in the region.

Basic Requirements:

  • 5+ years marketing experience with a strong understanding of B2B marketing principles and lead generation strategies

  • Experience working in a matrix environment with strong stakeholder management.

  • Experience working in a regional setting across different markets specifically in APAC

  • Bilingual/Trilingual (English and any additional Asian languages)

  • Knows the power of data and insights to support decision making and identifying growth opportunities


  • ​​You have been responsible for brand building and lead generation in your previous roles, directly impacting revenue.

  • You have cultural awareness and ability to tailor marketing strategies to diverse international audiences.

  • You are adaptable and comfortable with a very fast-paced environment.

  • You are action oriented, known for your ability to execute with excellence. But, can also see and understand the bigger picture.

  • Proficiency with key marketing tools including Hubspot and Salesforce is essential, and knowledge in webinar tools is highly preferred

  • You are comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives and make data driven decisions.

  • Ability to think outside the box to create memorable, experiential marketing programs highly desirable

  • You are an active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows

We’d especially love to speak with you if:

  • You have worked for an HR or Fintech company

  • You've worked at a very fast-growing startup

  • You've helped position brands in the digital space in APAC

  • You have previously successfully worked in a remote & distributed team

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

At Deel, you’ll enjoy:

  • Computer equipment applicable to your role

  • Stock grant opportunities

  • Additional perks and benefits based upon your employment status and country

  • The ability to choose where you work whether it be your home, the beach, or a WeWork

At Deel, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other applicable legally protected characteristics.

"Please note that we will only communicate with our job applicants by using domains. We will never contact applicants from any other email address. We will never ask for money from potential employees. Be cautious of any unauthorized solicitations. You may view the most current and accurate job postings at Deel by visiting