Soma Capital Portfolio Jobs

Senior Data Analyst - Lifecycle Marketing



Marketing & Communications, IT, Data Science
Europe · Remote
Posted on Wednesday, February 7, 2024

Who we are and what we do

Deel is a global team that helps businesses hire anyone, anywhere, easily. Deel consists of more than three thousand self-driven individuals spanning over 100 countries. Our unified yet diverse culture keeps us continually learning and innovating the Deel platform and our products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the success of Deel’s platform. We deliver the best products and platform features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of Deel's success story?

A 30-mile hiring radius should no longer dictate how companies hire because great talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M last year, doubling our valuation to $12B.

There’s never been a more exciting time to join Deel — the market leader in international payroll and compliance.

About this role

In the last 5 years, Deel has grown to over tens of thousands of global customers, and is still expanding rapidly. During this time, Deel has grown from a contractor management product to a full-fledged HR platform, including a payroll management system, HRIS and EOR services. To drive growth within the existing customers, Deel is building a customer marketing organization. In this role, you will collaborate closely with customer marketing leadership in setting the strategy, and driving the right decisions within this key function.


  • You’ll be an integral member of our customer marketing team, serving as the thought partner to our VP of Customer Marketing.

  • As part of our GTM Data team, you collaborate closely with Marketing Analysts, Analytics engineers, Digital Analytics managers as well as the Sales Operations team and Customer Success team

  • Build clean, highly scalable customer marketing data models in Snowflake, using dbt

  • Build insightful, flexible and clear dashboards and self-service tools for stakeholder (we use Looker)

  • Own and optimize data connections within our marketing stack to get the right data in front of our stakeholders where they work

  • Marketing Analytics: develop strategies and data models for customer marketing, ranging from specific enterprise and account based marketing initiatives, to industry brand campaigns.

  • Customer Segmentation: Conduct in-depth analysis of customer behavior to identify upsell and cross-sell opportunities, evolve customer segmentation models and use them to drive product and marketing strategies.

  • Metrics design: Own and develop a suite of customer marketing metrics and help set goals for the organization. Develop strategies for reducing churn and maximizing revenue from existing customers

  • Customer Communication: Manage and analyze customer communication data, with a focus on optimizing email campaigns


  • Bachelor Degree in Computer Science, Math, Statistics, Economics or equivalent degree

  • You have a deep understanding of marketing analytics (Content, Email, Social Media, etc …)

  • Highly proficient in SQL

  • Experience with Looker (or similar self-service data tooling)

  • 3+ years experience in marketing/customer success analytics area with a proven track record of success (upsell/cross sell, Account based Marketing, Enterprise marketing)

  • Excellent multitasking and problem-solving abilities

  • You are an excellent communicator, you love telling stories with data and you work easily with people across the spectrum

We especially would like to speak with you if you have:

  • Experience with Snowflake, Salesforce, Hubspot, Gainsight, dbt, Braze

  • You have experience with Python and other data science tools

  • Experience with ETL tools, like Fivetran, Funnel

  • You’ve worked for a fast-growing B2B SaaS company

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

At Deel, you’ll enjoy:

  • Computer equipment applicable to your role

  • Stock grant opportunities

  • Additional perks and benefits based upon your employment status and country

  • The ability to choose where you work whether it be your home, the beach, or a WeWork

At Deel, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other applicable legally protected characteristics.

"Please note that we will only communicate with our job applicants by using domains. We will never contact applicants from any other email address. We will never ask for money from potential employees. Be cautious of any unauthorized solicitations. You may view the most current and accurate job postings at Deel by visiting