Senior Product Marketing Manager
We at Expedock are reinventing the multi-trillion-dollar industry of global shipping and supply chain by harnessing the power of artificial intelligence and data processing. We collaborate with leading logistics businesses worldwide, helping them streamline their intricate logistics processes and enhance transparency.
Who we need
Expedock is seeking an experienced Growth Marketing Manager. As a Growth Marketing Manager, you will be responsible for developing and implementing strategic marketing initiatives, overseeing outbound lead generation, running email campaigns, creating sequences, testing them with potential customers, building the ideal customer profile, and creating customer personas. You will work closely with cross-functional teams to align marketing strategies with business objectives and drive customer engagement.
You will have the opportunity to scale your career and potentially own multiple channels within the business.
The Growth Marketing Manager will:
- Strategy Development and Execution
- Develop and execute comprehensive marketing strategies to drive customer acquisition and retention.
- Collaborate with the sales team to align marketing efforts with sales objectives and drive revenue growth.
- Stay up-to-date with industry trends and best practices to drive innovation in marketing initiatives.
- Oversee the marketing budget and allocate resources effectively to achieve marketing goals.
- Lead Generation and Customer Engagement
- Lead outbound lead generation activities, including identifying target markets, researching potential leads, and optimizing lead generation campaigns.
- Spearhead webinars and potentially in-person events with partners while quantifying the impact on our leads generated.
- Perform A/B testing and analyze campaign performance to optimize engagement and conversion rates.
- Campaign Management
- Plan, execute, and optimize email campaigns to generate leads and nurture prospects.
- Create personalized email sequences tailored to different customer segments and stages of the buyer's journey.
- Monitor and report on key performance metrics to track the effectiveness of marketing campaigns.
- Customer Profiling and Persona Development
- Develop the ideal customer profile (ICP) through market research and analysis of customer data.
- Create detailed customer personas to better understand target audiences and inform marketing strategies.
- Team Management and Cross-functional Collaboration
- Manage and mentor a team, providing guidance, feedback, and support.
- Collaborate with cross-functional teams, including product management and design, to ensure cohesive brand messaging and consistent customer experience.
- Growth Marketing is the #1 skill necessary here, with several years of experience
- Prior experience in a technology company
- Experience with product marketing, field marketing & content marketing are a plus
- Understanding of international freight and supply chain are a plus
- Receive a competitive compensation package with a significant earning potential should you exceed quotas.
- Become part of a vibrant and dedicated team that thrives in the stimulating and fast-paced culture that San Francisco-based start-ups are renowned for.
- Work remotely and flexibly, benefiting from the work-life balance that our global team values, while still being connected to the heart of the tech industry.
- Learn from and be mentored by the best startup talents from around the world, as well as gain exposure to diverse perspectives and cutting-edge practices in the tech sector.
- Opportunity to travel to freight events, expanding your network, and opening doors to potential partnership opportunities.