Soma Capital Portfolio Jobs

Head of Growth Marketing

Gym Class

Gym Class

Marketing & Communications, Sales & Business Development
Austin, TX, USA
Posted on Monday, September 25, 2023

Gym Class - by IRL Studios

Play basketball in virtual reality

Head of Growth Marketing

$120K - $180K / 0.20%
US / New York, NY, US / Austin, TX, US / Los Angeles, CA, US / San Francisco, CA, US / Seattle, WA, US / Chicago, IL, US / Remote (US; New York, NY, US; Austin, TX, US; Los Angeles, CA, US; San Francisco, CA, US; Seattle, WA, US; Chicago, IL, US)
Job Type
3+ years
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Paul Katsen
Paul Katsen

About the role


Gym Class VR is the #1 most played sports game in virtual reality, and #1 best rated game on the Meta Quest platform. Millions of players download GC to play basketball with friends around the world, break a sweat, and compete to become a star.

As the Growth Marketing Lead, you will play a pivotal role in driving the expansion and success of our Gym Class platform. Your primary focus will be on defining, measuring, and cultivating positive ROI growth channels to drive user acquisition. You will take ownership of a key existing growth channel - our creator program - overseeing its development and growth. In addition, you will spearhead experimentation with performance paid marketing, and other channels, to derisk and grow new paths for user acquisition.

The company is backed by top technology and sports investors, including Andreessen Horowitz (a16z), Y Combinator, National Basketball Association (NBA), the Golden State Warriors, and top player-investors like Kevin Durant, Danny Green, Zaza Pachulia, Andre Iguodala, and Lonzo Ball.

Join Gym Class if you’d like to work at the frontier of social gaming and virtual reality, love to ship company-critical work, get energized from the feedback of a hungry community, and want to grow your career alongside a world-class team.


  • Develop and execute strategies to establish and optimize growth channels, ensuring positive ROI and user acquisition for Gym Class.

  • Lead the Gym Class creator program, fostering relationships with community content creators and influencers to support their growth, and subsequently drive user acquisition.

  • Initiate and manage experiments involving performance paid marketing and other unconventional channels to uncover new growth opportunities.

  • Collaborate with cross-functional teams to ensure alignment of growth initiatives with overall business objectives.

  • Analyze data and metrics to continuously refine growth strategies and make data-driven decisions.


  • Proven experience in successfully scaling growth marketing channels from inception to maturity, preferably in a startup environment.

  • Strong grasp of short-form video dynamics and a track record of collaborating with content creators, ideally with experience leading content creator programs, especially in the gaming realm.

  • Familiarity with the gaming landscape and the ability to swiftly adapt to its culture and trends. Ideally familiar with sports and basketball culture.

  • Excellent communication and problem-solving skills, with the capability to independently deconstruct complex issues and collaborate with community leaders to find solutions.

  • Proficiency in utilizing Google Docs and automation tools such as Discord bots, Google Sheets, Zapier, etc.


  • Salary ranges may be inclusive of several career levels and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location.
  • Additional benefits for this role include: equity; and medical, dental, and vision benefits.

About Gym Class - by IRL Studios

Gym Class is the most popular sports experience in virtual reality - and the best way to play basketball with people from all over the world. Make friends, break a sweat, and become a superstar.

The app is a breakout hit on Quest. With millions of downloads, it's now the #1 most played virtual reality sports game, and #1 best rated experience in the Quest Store.

The company is backed by the world's top investors, including Andreessen Horowitz (a16z), Y Combinator, the National Basketball Association (NBA), the Golden State Warriors, and top player-investors like Kevin Durant, Danny Green, Zaza Pachulia, Andre Iguodala, and Lonzo Ball.

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