Gym Class - by IRL Studios

Play basketball in virtual reality

SUMMARY

Gym Class VR is the top rated game on Meta Quest VR, the most played sports game in virtual reality, and a popular social gaming experience. It’s a unique combo of social and sports that’s connected millions of players together to hang out or compete.

As Head of Growth, you’ll ship experiments to drive measurable downloads and reactivation. This role is not about reapplying playbooks used at big companies. Your bread & butter is uncovering and deploying creative growth channels, using your understanding of a product, its community, and broader interest space on social media. At Gym Class you’ll apply your process with the support of [i] a top-notch internal content creation and community squad (which you’ll lead), [ii] a high velocity product development team shipping features each week, [iii] an engaged playerbase and content creator community, and [iv] successful growth channels already up and running (eg - creator program, community programs, paid marketing, and more).

The company is backed by top technology and sports investors, including Andreessen Horowitz (a16z), Y Combinator, National Basketball Association (NBA), the Golden State Warriors, and top player-investors like Kevin Durant, Danny Green, Zaza Pachulia, Andre Iguodala, and Lonzo Ball.

Join Gym Class if you’d like to ship and move fast, work with a top notch team and hungry community, and grow in the large and fast changing market of social gaming.

WHAT YOU'LL DO

• Develop new growth channels with measurable impact.
• Lead owned social channels, our content creator program, and paid marketing. Our social squad and community squad will report to you.
• Analyze product and channel data and metrics to continuously refine growth strategies, make data-driven decisions, and uncover new opportunities.
• Potentially partner with partners and platforms to support growth objectives.

WHAT WE LOOK FOR

• Experience in successfully scaling growth experiments from 0 to 1, most likely at a startup.
• You understand short-form video and have worked with organic and paid content creators. You’ve likely built your own content creator program and can speak deeply to what worked and what didn’t.
• Hypothesis-driven and quantitative approach to growth. Have built new channels (vs. incrementally improving existing ones), and experience diving into a community and its product to develop unique insights.
• Familiarity with the social gaming landscape and the ability to swiftly adapt to its culture and trends. Ideally familiar with sports culture.
• Excellent communication and problem-solving skills, with the capability to independently deconstruct complex issues and collaborate with community leaders to find solutions.
• Proficiency in tools like Mixpanel, Docs, Google Sheets, Zapier, Discord bots etc.

PAY AND BENEFITS

• Salary ranges may be inclusive of several career levels and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location.
• Additional benefits for this role include: equity; and medical, dental, and vision benefits.