Gym Class - by IRL Studios

Play basketball in virtual reality

Gym Class is a top rated game on the Meta Quest platform (58K ratings, 4.9 stars). Millions of players globally have downloaded GC to make friends, explore social worlds, and compete to become a star. Our community formed around social basketball, and is now rapidly expanding interests and gameplay - including football, baseball, and much more.

As Growth Lead, you’re responsible for driving acquisition and reactivation through the development and expansion of our community content ecosystem. You’ll lead three areas of the business - (i) owned social media channels, (ii) our commnity Content Creator program, and (iii) esports and tournaments - and have the support of our content and community squads, a high velocity product development team shipping features each week, and a very engaged player base.

The company is backed by top technology and sports investors, including Andreessen Horowitz (a16z), Y Combinator, National Basketball Association (NBA), the Golden State Warriors, and top player-investors like Kevin Durant, Danny Green, Zaza Pachulia, Andre Iguodala, and Lonzo Ball.

Join Gym Class if you’d like to ship and move fast, work with a top notch team and hungry community, and grow in the large and the fast-paced social gaming market.

WHAT YOU'LL DO

• Drive Acquisition and Reactivation: Develop and implement strategies to attract new players and re-engage existing ones, enhancing overall user growth.
• Lead Social Media Channels: Oversee and manage Gym Class's owned social media platforms, driving cross-platform impressions through content that resonates with our community and reaches beyond it.
• Accelerate Content Creator Program: Expand our community Content Creator program, providing support and resources to amplify the reach of existing creators, and attract new ones.
• Spearhead Esports and Tournaments: Initiate and manage esports events and tournaments, fostering a competitive environment that encourages player participation and content generation.
• Cross-Team Leadership: Establish a hypothesis-driven process and operational excellence for your squads across content and community.
• Analyze Performance Metrics: Monitor and assess the effectiveness of growth strategies using data analytics, adjusting approaches as necessary to achieve desired outcomes.

WHAT WE LOOK FOR

• Proven Experience: 5+ years in growth marketing, or a related field within gaming or consumer technology, with a track record of driving user acquisition and engagement.
• Hypothesis-Driven Approach: Ability to build deep understanding of a product and community, identify hypotheses, and iteratively execute programs to attract new players and re-engage existing ones.
• Analytical Proficiency: Strong analytical skills with experience in data-driven decision-making, utilizing analytics tools to assess performance metrics and adjust strategies accordingly.
• Content Creator Experience: In-depth understanding of various social media platforms and success metrics. Experience in developing and managing content creator programs, providing support and resources to amplify their reach and attract new creators.
• Competitive Experience: Knowledge of the esports landscape, with experience in initiating and managing esports events and tournaments that foster competitive environments and content generation.
• Adaptability: Capacity to thrive in a fast-paced, dynamic environment, demonstrating flexibility, resourcefulness, and a passion for gaming, particularly within social sports games.