Imbue

imbue.com

IMBUE is a marketing partnership focused on growth. Rob Straker, MBA MSc, is a business executive with expertise in marketing and product strategy, while David Mouritsen, CGD, RGD, is a Creative Director specializing in branding, communications, and interactive design. Both also have backgrounds in science and technology, which deeply informs their methodologies. IMBUE collaborates with technology companies across the full marketing spectrum, from designing sophisticated marketing instruments to developing multi-channel strategies. In doing so, IMBUE helps its clients build strong brands, enhance revenue growth opportunities, and more deeply engage customers. Engineering excellence is only half the answer. Marketing is the other. In the words of management guru, Peter Drucker: "Because the purpose of business is to create and keep a customer, the business enterprise has two -- and only two -- basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."