Job Title: Senior Growth Manager

About Karbon:

Karbon Card is a B2B payment solution for India's finance leaders, entrepreneurs, business owners and corporate executives. We serve 1500+ teams across India, including decorated companies and tech unicorns.

2019/7 - Launched and became an instant hit among Bangalore founders

2021/8 - Graduated from Y-Combinator (YC S21') among the top growth picks

2021/9 - Closed $12mn pre-A round

2022/2 - Closed $15mn A round

• We are seeking an expert in customer acquisition (sales) funnel conversion improvement to lead the growth effort.
• Strong knowledge of conversion funnel concept, automation tools, data-driven decisioning and digital marketing
• This is a leadership job. You will have a substantial influence on Karbon FX s marketing and acquisition strategy and achieve the goal by leading a group of talented young growth associates.

Core objectives of this job

• Conversion improvement: Improve the acquisition funnel performance
• Target identification: Ideate, identify and demonstrate effectiveness of targeting strategy
• Campaign and engagement operations: Demonstrate expertise in B2B data source access, enrichment, campaign operation and engagement techniques.
• Insight development: Improve the quality of decision through rigorous hypothesis and iterative experiments.

Competency

• Deep experience in managing CRM, automation tools, data tools for marketing purposes, ie, Airtable, customer.io, LinkedHelper, etc.
• Experience in online and offline marketing tactics, outbound engagement campaigns and feedback loop.
• Deep knowledge of B2B digital marketing strategies
• Highly result oriented
• Strong execution skill
• Communicate purposefully, with clarity and precision

Your day-to-day job responsibilities

• Plan and launch growth campaigns on various platforms and tools
• Analyze campaign results
• Maintain dashboards & databases
• Design campaigns with clear goals. Execute with precision.
• Plan next growth campaign
• Conclude campaign performance, assess gap between goal and actual
• performance, analyze root cause and propose optimization.

Qualification

• 4+ years of growth marketing experience
• 1+ years of leadership experience
• Engineering / computer science background is required