What’s better than working at a startup? Working at a startup backed by global investors

– Y Combinator. Here’s your chance to be part of a dynamic group that never says never – a group

of passionate minds and goal-driven people entrusted with their jobs with complete confidence.

Who are we?

Kindly (YC W22) is a holistic, digital healthcare platform that effectively combines technology with medical expertise to provide affordable, convenient, and end-to-end solutions for sexual wellness. We believe in high ethical standards and leverage medical experience with personalized human care, blended with the latest technology to maximize the rate of success. In simpler words, we aim to build a community that makes all other hormonal health and sexual wellness services obsolete.

Job Summary

We are seeking a Performance Marketing Manager to oversee and manage our digital marketing strategies, focusing on driving growth through e-commerce platforms and an extensive Shopify presence. The ideal candidate will have a strong background in performance marketing, data analysis, and a passion for the wellness industry. Experience with Meta and Google platforms is essential.

Key Responsibilities

• Develop, implement, and optimize performance marketing strategies across various e-commerce platforms, including Shopify, Amazon, and other relevant channels.
• Must have worked in consumer product business, achieving 5 Cr+ business growth.
• Manage and execute paid media campaigns, including PPC, display, social media advertising, and affiliate marketing, with a strong focus on Meta (Facebook, Instagram) and Google (Search, Display, YouTube) advertising.
• Analyze campaign performance data to identify trends, insights, and areas for improvement, ensuring continuous optimization and ROI maximization.
• Collaborate with the creative team to develop compelling ad creatives and landing pages that drive conversions.
• Conduct A/B testing to evaluate and improve campaign effectiveness and customer engagement.
• Monitor and report on key performance indicators (KPIs) and metrics to senior management, providing actionable insights and recommendations.
• Stay updated with the latest industry trends, best practices, and competitive landscape to ensure Kindly remains at the forefront of performance marketing.
• Manage the marketing budget, allocating resources efficiently to maximize returns.
• Work closely with the e-commerce team to ensure seamless integration and alignment of marketing strategies with overall business goals.
• Drive customer acquisition, retention, and engagement through targeted and personalized marketing initiatives.

Qualifications:

• Bachelor’s/Master's degree in Marketing, Business, or a related field from Tier1/2 Institutes.
• Proven experience (5+ years) in performance marketing, with a strong focus on e-commerce and D2C brands only.
• In-depth knowledge of digital marketing channels, including Google Ads, Facebook Ads, Instagram, and other relevant platforms.
• Extensive experience with Meta (Facebook, Instagram) and Google (Search, Display, YouTube) advertising platforms.
• Experience with Shopify and other e-commerce platforms is highly desirable.
• Strong analytical skills and proficiency in using data analytics tools (e.g., Google Analytics, SEMrush, etc.) to drive decision-making.
• Excellent project management skills, with the ability to manage multiple campaigns and projects simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment.
• A proactive and results-oriented mindset, with a passion for driving growth and achieving targets.
• Familiarity with SEO best practices and their integration into performance marketing strategies.

What We Offer:

• Competitive salary.
• Positive working environment
• Opportunities for professional growth and development.
• A collaborative and supportive team culture.

Location: Gurgaon

Interested applicants can also send their resume to hr@kindlyhealth.com