📌 Job Title: Performance Marketing Manager

Location: Sector 39, Gurugram

Experience Required: 3–5 Years

Industry: Health & Wellness / D2C / E-commerce

Type: Full-Time | On-Site

About Kindly Health:

Kindly Health is a modern wellness brand focused on creating impactful, science-backed solutions in the personal and intimate wellness space. We’re on a mission to normalize conversations around taboo health topics and empower people with better choices and products.

🎯 Role Overview:

We’re looking for a strategic, creative, and data-driven Performance Marketing Manager to drive scalable customer acquisition and retention across digital channels. You’ll be responsible for end-to-end campaign planning, execution, tracking, and optimization, ensuring a strong ROI while scaling brand visibility.

🔑 Key Responsibilities:📈 Campaign Strategy & Execution

• Plan, launch, and manage paid marketing campaigns across platforms like Meta (Facebook/Instagram), Google Ads, YouTube, and more.
• Build and execute full-funnel strategies tailored for D2C performance—from awareness to conversion.
• Develop and A/B test ad creatives, headlines, CTAs, and landing pages to optimize performance.

📊 Data, Analytics & ROI

• Monitor daily campaign performance metrics (CPC, CTR, ROAS, CAC, LTV).
• Track conversion funnels using Google Analytics, GA4, Facebook Pixel, GTM, etc.
• Create performance dashboards and weekly/monthly reports for leadership.

🛒 Marketplace & Website Marketing

• Run performance campaigns for marketplaces (Amazon, Flipkart) and D2C platforms (Shopify) to boost traffic and conversions.
• Collaborate with content and design teams for product page optimization, creative ads, and landing pages.

🤝 Cross-Functional Collaboration

• Work closely with the creative, growth, influencer, and tech teams to ensure cohesive messaging and funnel optimization.
• Coordinate with external agencies or freelancers (if any) for ad ops, automation, or creatives.

🔧 Tools & Platforms

• Proficiency in Google Ads, Meta Ads Manager, YouTube Ads, Google Analytics (GA4), Hotjar, and UTM tracking tools.
• Basic knowledge of email automation tools, retargeting strategies, and CRM integrations is a plus.

✅ Qualifications:

• 3–5 years of hands-on experience in performance marketing
• Proven track record of scaling D2C brands through paid ads.
• Analytical mindset with strong Excel or data studio skills.
• Deep understanding of CAC, ROAS, funnel drop-offs, and media buying strategies.
• Experience with Shopify, Amazon Ads, or wellness/FMCG sector is a big plus.

🚀 Bonus Points If You:

• Have worked in startups or high-growth brands.
• Are passionate about wellness, personal care, or taboo-breaking topics.

💼 Perks:

• Be part of a fast-growing wellness startup making meaningful impact
• Creative freedom & experimental mindset encouraged
• Fun, young, and open work culture
• If your skills are matching our requirement dm hr@kindlyhealth.com with ''Performance Marketing - Kindly Health'' in Title.
• Office located in Sector 39, Gurugram