2‑month project

• Contract
• Remote
  
  

Why We Need You

Legion Health is an AI-enabled insurance‑based psychiatry startup. Our current marketing site doesn’t speak directly to what patients care about or guide them smoothly to book. In 2 months, you will refresh our visual identity, rewrite copy, migrate to a modern CMS, and ship SEO‑optimized pages—including a “Find a Provider” funnel—all anchored on the five needs patients say matter most:

• Affordable – highlight in‑network coverage, flexible payment, and any discounts.
• Accessible – surface same‑day slots, virtual visits, chat‑first support.
• Compatible – let patients filter by provider background, communication style, and empathy cues.
• Reputable – weave social proof, reviews, and word‑of‑mouth testimonials throughout the journey.
• Strong expertise – emphasize years in practice and condition‑specific experience for every clinician.
  
  

What You’ll Deliver

Brand & Visual Identity

• Modernize our color palette, typography, iconography, and imagery to project affordable, accessible, expert telepsychiatry care.
• Produce a lightweight brand guide—logo usage, fonts, colors, examples—for future design work.
  
  

High‑Converting Marketing Site

• Stand up a Webflow (or Next.js + Headless CMS) site with responsive components.
• Build homepage, condition pages (ADHD, anxiety, depression, etc.), insurance pages, and city‑specific SEO pages.
• Design a simplified “Find a Provider” funnel: hero CTA → eligibility check → provider match → book now.
• Implement best‑practice CRO tactics—clear value props, social proof, trust badges, risk‑free messaging, HIPAA reassurance.
• Install analytics pixels and event tags for every click and form step.
  
  

Lightweight SEO Optimization & Content

• Write or refine copy that targets high‑intent keywords, answers patient pain points, and reflects the new brand voice.
• Create optimized title tags, meta descriptions, H1/H2 structure, alt text, and internal‑link strategy.
• Deliver an SEO blueprint for ongoing blog and programmatic page expansion.
  
  

CMS Migration & Handoff

• Migrate existing content into Webflow/Contentful/Prismic with clean slugs and 301 redirects.
• Document page templates so non‑technical teammates can launch new pages in minutes.
• Train marketing and ops on updating copy, images, and SEO settings.
  
  

Must‑Have Skills

• Portfolio of healthcare or B2C sites with demonstrable lift in conversion or engagement.
• Mastery of Webflow or Next.js + headless CMS; comfortable with custom interactions and CMS collections.
• Copywriting that balances SEO, empathy, and insurance‑based healthcare compliance.
• Strong eye for brand cohesion, accessibility, and mobile performance.
• Familiarity with CRO tools, heat‑maps, A/B testing, and analytics event tagging.
  
  

Bonus Points

• Experience designing funnels for insurance‑based medical services.
• Knowledge of PostHog or similar for end‑to‑end funnel analytics.
  
  

Engagement Details

• Timeline: Kick‑off to live site in 2 months.
• Hours & Rate: Project‑based bid or hourly—either is fine.
• Deliverables accepted when the new site is live, lighthouse scores > 90, analytics events verified, and pages indexed.