Looking for a Data Driven Performance Marketer experienced in both driving online and offline conversions.

Responsibilities

Preliminary product research, keyword research and implementing them organically and inorganically

Analysing revenue, campaign performance, ACoS, daily ad spends, etc.

Plan, create and manage Facebook and Google sponsored ads (Sponsored Products, Sponsored Brands, Sponsored Display, Stores, Video ads etc)

Campaigns on Facebook and Google Seller Central by formulating strategies and road map for successful delivery of PPC campaigns.

Provide strategic insights on the campaign performance. Staying on top of current search trends, competition and pay-per-click best practices.

Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities.

Oversee all aspects of performance marketing channels, including paid search, display advertising, affiliate marketing, email marketing, social media advertising, and advertising on platforms like Google and Facebook.

Develop and implement a comprehensive performance marketing strategy for the marketplace, focusing on customer acquisition, retention, and revenue growth.

Monitor and report on key performance indicators (KPIs), providing regular updates to senior leadership on marketing performance, insights, and proven experience in performance marketing, with a focus on e-commerce or online marketplaces.

Collaborate with internal teams to define campaign objectives, target audience, and messaging to ensure alignment with overall business goals.

Manage and optimize marketing budgets, ensuring efficient allocation of resources across channels to maximize ROI and achieve performance targets.

Leverage data analytics and market insights to identify trends, evaluate campaign performance, and make data-driven recommendations for continuous improvement.

Qualifications

Any Graduate with a strong background in performance marketing, including experience running ads on various marketplaces such as Amazon, Flipkart and other such related platforms.

Proficiency in performance marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, email marketing platforms).