Soma Capital Portfolio Jobs

Director of Go-To-Market



Remote · Vancouver, BC, Canada
Posted on Saturday, January 7, 2023

Metaspectral delivers the next generation of computer vision software, capable of remotely identifying materials and determining their chemical composition, defects, and other properties otherwise invisible to conventional cameras. It achieves this by leveraging hyperspectral sensors and analyzing the data captured in real-time using artificial intelligence (AI) via its scalable, cloud-based platform. The software is already deployed in a range of industries including aerospace, defense, agriculture, manufacturing, and more.

The Director of Go-to-Market will be responsible for leading the development and execution of the company's go-to-market strategy and sales efforts. This includes establishing sales processes, building and managing a sales team, and identifying and pursuing new business opportunities.

The ideal candidate will have a proven track record of success in building and leading high-performing sales teams, as well as experience in AI or cloud-based solutions. This is a high-impact role that requires strong leadership skills, strategic thinking, and the ability to execute in a fast-paced startup environment.

Key Responsibilities:

  • Develop and implement a comprehensive go-to-market strategy that aligns with the company's overall business objectives
  • Identify and pursue new business opportunities through a combination of inbound and outbound sales efforts
  • Build and manage a team of sales professionals, including setting targets and goals, coaching and developing team members, and conducting performance evaluations
  • Collaborate with the marketing team to develop and execute demand generation campaigns
  • Work closely with the product development team to understand the company's offerings and position them effectively in the market
  • Analyze market trends and customer needs to inform sales strategy and product development
  • Develop and maintain relationships with key customers and partners
  • Collaborate with the finance team to develop and manage the sales budget


  • 7+ years of experience in sales, with at least 3 years in a leadership role
  • Proven track record of success in building and leading high-performing sales teams
  • Experience in the software industry, preferably in AI or cloud-based solutions
  • Strong strategic thinking and problem-solving skills
  • Excellent communication and interpersonal skills
  • Ability to work independently and in a team environment
  • Bachelors degree in Business Administration or related field (MBA preferred)