Soma Capital Portfolio Jobs

Social Media Manager

Misfits Market

Misfits Market

Marketing & Communications
New York, NY, USA
Posted on Saturday, June 22, 2024

About Misfits Market:

Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices. In 2022, Misfits Market acquired sustainable e-grocer Imperfect Foods and now leverages its in-house transportation network to deliver directly to consumers with one of the most carbon-efficient grocery delivery models on the market. By tackling inefficiencies in the food system, our passionate and motivated team of problem solvers helps save an average of 500,000 pounds of food per week from waste or lesser outcomes, with an all-time savings of 190+ million pounds of food.

About the Role:

About the Role

Misfits Market is seeking a savvy social media professional with an interest in content creation to engage and grow Misfits Market’s community across all social media channels. We’re looking for someone to support and strengthen our social media strategy, and deliver social campaigns that drive brand awareness, customer acquisition, and retention.

The Misfits Market Marketing Team represents the implementation of our external communications strategy. This role reports into the Content Strategy Director and will work closely with our Merchandising Team and Creative Team, specifically our Video Director.

We expect:

  • You have a deep knowledge and familiarity with all social media platforms, including but not limited to Instagram, TikTok, Facebook, Twitter, and Pinterest (bonus: LinkedIn)
  • Experience in content creation, digital marketing, and community engagement
  • Familiarity with filming yourself and a comfort level with being an on-screen talent, with an eagerness and enthusiasm to embody Misfits Market’s mission and brand goals
  • 2-4 years of experience managing social media channels for a D2C brand required
  • Knowledge of performance marketing goals and principles, and experience working with Paid Marketing Teams is a plus
  • Some experience with project management platforms (such as Asana) and collaborative product design tools like Figma

You are:

  • A dynamic team player, naturally curious, and a creative, out-of-the-box thinker.
  • Someone who lives and breathes social media. You’re the first person to know about ongoing and emerging trends across all social media platforms, and you understand when it makes sense to leverage them to genuinely connect with audiences. You understand the power of social media and a desire to deliver delightful brand experiences across platforms.
  • Someone who possesses a deep understanding of best practices on Instagram, Facebook, YouTube, TikTok, Twitter, and other emerging social media platforms.
  • Skilled in content ideation and social media writing, and experienced in guiding social post production.
  • Passionate about food, sustainability, and Misfits Market’s impact on the world.
  • Unashamed and delighted to film yourself and be on camera.
  • Flexible by nature. You thrive in uncertain environments and can act decisively when priorities shift quickly. You can be the bridge from inspiration to execution.

You will:

  • Support the Content Strategy Director in honing Misfits Market’s social media strategy
  • Ideate, develop (caption writing, design direction, and more), and post all organic social media content to all platforms, including but not limited to Instagram, Facebook, TikTok, and Pinterest
  • Ensure that all social media posts are accurate and meet our Brand standards, from copy to creative
  • Optimize Misfits Market’s organic social media efforts against awareness and conversion KPIs
  • Work closely with the Social Community Specialist on community building and engagement strategies
  • Collaborate closely with the Video Director in ideating, filming, and optimizing video content to be posted across social platforms
  • Participate in team meetings and presentations, contributing ideas, and having a say in the company’s big picture creative marketing strategies
  • Define, report, and analyze metrics to formulate measurable insights to guide and optimize social media strategy

Details of Position & Benefits:

  • Annual salary $75k - $85k
  • Full-time exempt position
  • 100 % Remote Work
  • Salary and employee stock options commensurate with experience
  • Unlimited PTO
  • Multiple health, dental, and vision plan options
  • Life Insurance
  • 401K plan