Soma Capital Portfolio Jobs

Partner Marketing Lead (Insurance/Benefits)



Marketing & Communications, Accounting & Finance
New York, NY, USA
Posted on Thursday, September 14, 2023

About Nayya

At Nayya, we believe there’s a better way to choose benefits. A more transparent, less confusing way for employees to control their health and financial potential. Powered by billions of data points and machine learning, our benefits experience platform delivers personalized decision support and guidance during open enrollment, new employee onboarding, qualifying life events, and in the moments that matter all year round. This is one of the most stressful and challenging situations consumers face – and we see that as an opportunity to build an innovative response that can help millions of Americans possess the control and understanding they deserve.

Job Overview:

As a Partner Marketing Lead at Nayya, you will play a pivotal role in developing and executing our partner marketing strategy and execution. You will be responsible for building and nurturing a strong relationship Nayya’s largest carrier partner, collaborating closely with cross-functional teams, and driving joint marketing initiatives to promote our products and services. Your expertise in partner marketing will be instrumental in achieving our business goals and expanding our presence.

Key Responsibilities:

  • Strategic Partner Engagement: Identify, and develop a deep understanding of partner needs and work collaboratively to create mutually beneficial marketing programs.
  • Joint Marketing Campaigns: Plan, execute, and measure co-marketing campaigns with partners. This includes developing marketing collateral, coordinating webinars, events, and content creation, and tracking campaign performance metrics.
  • Content Development: Create compelling marketing content, such as blog posts, case studies, whitepapers, and presentations, to support partner marketing initiatives and establish thought leadership in the industry.
  • Marketing Analytics: Analyze and report on the effectiveness of partner marketing programs. Use data-driven insights to optimize strategies and improve ROI.
  • Cross-functional Collaboration: Collaborate with product, sales, and marketing teams to ensure alignment on messaging, positioning, and go-to-market strategies.
  • Budget Management: Manage the partner marketing budget effectively, allocating resources to maximize the impact of marketing programs.
  • Market Research: Stay up-to-date with industry trends, competitor activities, and partner landscapes to identify new opportunities and potential partnerships.


  • 5-7+ years of marketing experience, preferably in cloud-based software
  • Strong written and verbal communication skills
  • Strategic and analytical thinker - adept in identifying and acting on insights
  • Ability to translate technology terms into language that is understandable by a non-technical audience
  • Excellent people and influencing skills to collaborate with internal and external teams
  • Experience supporting product managers and sales teams to achieve goals
  • Prior experience/knowledge in insurance or health benefits is a plus
  • Knowledge of SaaS marketing automation software

The salary range for New York based candidates for this role is $140,000-$190,000. We use a location factor to adjust this range for candidates that are located outside of geographic region of our New York office. Placement within the salary band is determined based on experience.




Why Join Nayya?

  • Be an early employee of a quickly growing, VC-backed start-up - grow with us!
  • Have a meaningful impact on a platform that is scaling very rapidly
  • Contribute to a values-based culture with an emphasis on empowerment and autonomy
  • Work in a highly collaborative, cross-functional environment
  • Benefits include: Competitive pay, employer-paid healthcare, stock options

Nayya is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics