Soma Capital Portfolio Jobs

Senior Product Marketing Manager



Marketing & Communications, Product
New York, NY, USA
Posted on Saturday, October 14, 2023

About Nayya

At Nayya, we believe there’s a better way to choose benefits. A more transparent, less confusing way for employees to control their health and financial potential. Powered by billions of data points and machine learning, our benefits experience platform delivers personalized decision support and guidance during open enrollment, new employee onboarding, qualifying life events, and in the moments that matter all year round. This is one of the most stressful and challenging situations consumers face – and we see that as an opportunity to build an innovative response that can help millions of Americans possess the control and understanding they deserve.

About the Role:

As the Senior Product Marketing Manager, you will work cross functionally to design strategies that create demand for Nayya’s products through effective positioning and messaging of Nayya’s products. You will play a critical role in scaling the company through product marketing that drives customer adoption.

You will support Nayya’s success by generating insights that fuel marketing strategy, product positioning, sales enablement, and external communications. You will help ensure the coordinated success of product launches, assist in product training and customer marketing. You will coordinate across our product and go-to-market teams to bring new features to market, driving engagement and adoption. Your work will enable our customers to understand the differentiated value of Nayya’s products.

This is a new and growing team in a highly entrepreneurial environment, so we will also look to you to help design a sustainable marketing and GTM process that will support our goals.


Product Insights & Positioning

  • Design strategies to create demand for Nayya’s products through effective messaging and product positioning to our target customer profiles
  • Work in sync with Product Managers to build in-depth knowledge of the product that is disseminated to internal and external stakeholders
  • Integrate yourself across the business to uncover and deliver insights on product offerings such as feature/functionality, packaging, and pricing.
  • Create and implement plans to support product roadmaps, including feature and product launches, enhancements, migrations and end-of-life
  • Create consistent positioning statements, messaging and the associated proof points, which become the source material for external facing marketing materials, white papers and other internal enablement tools such as talking points and presentations.
  • Partner with Product to understand and quantify the impact of Nayya’s products on ecosystem stakeholders.
  • Ensure adherence to positioning strategy and plan through all marketing communications, corporate communications, sales and support channels
  • Integrate yourself across the business to uncover and deliver insights on product offerings such as feature/functionality, packaging, and pricing.

Customer & Market Intelligence

  • Work in sync with Partner teams and marketing colleagues to drive effective sales enablement and co-marketing activities with our channel partners.
  • Analyze market trends, industry-specific problems, and competitors to create strategic positioning that differentiates Nayya
  • Be the expert on markets and buyer insights - their buying criteria, how they buy and where they go for information
  • Meet with customers and/or customer facing teams to understand their market problems and experience with Nayya and communicate findings and recommendations to stakeholders


  • Strong written and verbal communication skills
  • Strategic and analytical thinker - adept in identifying and acting on insights
  • Passionate about customer experience and buyer-centric approach
  • Excellent people and influencing skills to collaborate with internal and external teams
  • Experience supporting product managers and sales teams to achieve goals
  • Ability to translate technology terms into language that is understandable by a non-technical audience
  • 5-7+ years of product marketing experience, preferably in cloud-based software is a plus
  • Prior experience/knowledge in insurance or health benefits is a plus

The salary range for New York based candidates for this role is $150,000- $180,000. We use a location factor to adjust this range for candidates that are located outside of geographic region of our New York office. Placement within the salary band is determined based on experience.




Why Join Nayya?

  • Be an early employee of a quickly growing, VC-backed start-up - grow with us!
  • Have a meaningful impact on a platform that is scaling very rapidly
  • Contribute to a values-based culture with an emphasis on empowerment and autonomy
  • Work in a highly collaborative, cross-functional environment
  • Benefits include: Competitive pay, employer-paid healthcare, stock options

Nayya is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics