Soma Capital Portfolio Jobs

Head of Marketing



Marketing & Communications
New York, NY, USA
Posted on Thursday, September 14, 2023
Who we are:
Nitra is changing how providers in the healthcare sector access credit and financial services – addressing an imminent need for modern financial solutions that integrate seamlessly with complex industry processes. Our goal is to provide an ecosystem of fintech and software solutions that help doctors better manage their practices, so they can have time back to focus on what matters to them most.
Nitra will offer physicians and medical clinics around the country cards, loans, accounts, payments, and expense management products they crucially need, in an all-in-one platform powered by machine learning technologies.
Nitra was created by unicorn founders who have successfully scaled to thousands of customers and exited $1B+ public offerings. They are joined by an ambitious and experienced team from American Express, Citi, Capsule, Plaid, and Goldman Sachs. The team is backed by some of the world’s leading VCs (Andreessen Horowitz, NEA, etc.) and is supported by an expert group of advisors including the cofounders of Square and Xendit, executives from Intuit, former Governors, White House senior staffers, and a co-founder of CityMD.
We're looking for:
A Head of Marketing who will be responsible for driving customer awareness and acquisition. You will play a pivotal role in developing and executing comprehensive marketing strategies to accelerate our growth. You will work closely with cross-functional teams to identify opportunities, define target audiences, and execute data-driven marketing campaigns that generate leads, drive customer acquisition, and promote customer retention.

Your responsibilities will include:

  • Create and implement a cohesive and data-driven growth marketing strategy to drive customer acquisition, revenue growth, and market expansion
  • Manage our multi-channel paid and organic campaign presence to build a strong top of funnel
  • Oversee digital marketing channels, including SEO, SEM, email marketing, content marketing, social media advertising, and more, to optimize performance and ROI
  • Define and refine target customer personas and segments to tailor marketing campaigns effectively
  • Build experiments to deliver on Marketing metrics (ROI, open rates, etc.)
  • Develop and oversee the creation of compelling and relevant content that resonates with the target audience at various stages of the buyer's journey
  • Continuously improve website and landing page conversion rates through A/B testing and user experience optimization
  • Use surveys, customer interviews, and deep research to determine channel strategy
  • Develop the customer communication strategy for the product
  • Work closely with stakeholders across the company to further hone messaging
  • Build and lead a high-performing marketing team, providing guidance and mentorship to achieve strategic objectives

You have:

  • 10+ years of Marketing experience
  • Bachelor’s degree required, MBA a plus
  • Direct experience in product marketing, growth or lifestyle marketing, or similar go-to-market positions
  • Background in B2B marketing, preferably with experience with medical providers and in fintech, and a passion to help small to medium sized businesses succeed
  • Based in NYC
  • The ability to operate effectively in a fast-paced, analytical, and unstructured environment
  • Strong communication and relationship management skills, with the ability to distill and convey complex business concepts to C-suite executives at Nitra and external partners
  • Experience delivering results through managing and influencing cross functional teams across legal, product, engineering, sales, marketing, and finance
  • Passion for creative thinking and bold ideas
  • A scrappy and humble attitude, with a desire to roll up your sleeves to get things done for the greater good of the team

We offer:

  • Equity - Everyone at Nitra is an owner. When the company wins, you win.
  • Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
  • Flexible vacation policy - You work hard and deserve to recharge however and whenever you want.
  • Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
  • Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match.
The base salary range for this full-time position is $200k - $250k + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed reflect the base salary only, and do not include bonus, equity, or benefits.
Nitra values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnicity, national origin or ancestry, gender, race, religious beliefs, disability, sex, sexual orientation, age, veteran status, genetic information, citizenship, or any other characteristic protected by law.