Soma Capital Portfolio Jobs

Head of Marketing



Marketing & Communications
Palo Alto, CA, USA
Posted on Friday, January 20, 2023

We may sound sweet, but the truth is...This is just a cover and we’re on a not-so-secret mission.

Orchata’s team is working everyday to give millions of local businesses a new opportunity to grow and get into the e-commerce train; a train that has been mostly occupied by large retailers and millionaires companies. Well, no more. Orchata wasn’t a dream for too long, because our team is full of creators and achievers!

Nowadays, we empower local businesses from LATAM with technology, and they keep your house full of your favorite products and the same trust that has represented their brands during the years (and decades). Now this sounds sweet, right? But sweet isn’t good enough yet! And we need to keep growing our team with passionate doers. We won’t be expecting you to have a NASA career, but we expect you to dream beyond Jupiter. If you feel related to these couple of lines, then this is a sign..

About the Role

Orchata is looking for a self-motivated and disruptive Head of Marketing with excellent communication skills and a desire to work in a fast-paced, successful startup environment. As Head of Marketing you will create the company brand as well as attract users. We are looking for a person with strong experience as Head of Marketing.

We don’t want you to help build another product, but THE product.

This is the app of the future.

What You’ll Do

  • Create a Marketing strategy

  • Build a brand that speaks and relates to our customers

  • Create amazing and creative marketing campaigns that connect us with our customers

  • Manage our community and grow an organic base of followers

  • Build our brand post purchase to help build a community

  • Lead and analyze ad campaigns on social media

  • Use A/B testing to understand what messages better speak to our customers

  • Gather insights from customers to share with the team on how to better create an app for them

  • Secure several relationships with influencers that targets our ideal customers

What the Candidate Will Need

  • 4+ years of experience in marketing

  • E-commerce is a plus

  • Marketplace experience is a plus

  • High growth startup experience is preferred

Required skills

  • Are an amazing writer -and have been complimented on it several times-

  • Can empathize with a market and customers to create relationships with them

  • Fast is your normal pace

  • Can create expectations that are heavily metric oriented

  • Ability to empathize with a variety of people -from our CEO to our delivery personnel-

  • Strong organizational skills and has a keen eye for detail

  • Prioritizes customer success amongst everything else

  • Desire to build something awesome

  • Has a passion for building messages and campaigns that are outside of the ordinary

Extra magic points if you have

  • Previous experience working early stage startups, e-commerce platforms or SaaS.

Want to read more about our team? Click here and READ OUR STORIES