Performance Marketing Manager
PartnerStack
About PartnerStack
At PartnerStack, we’re passionate about software and the partnership space — and we’re not afraid to shake things up!
Our mission is to change how the world sells software by creating partnerships that unlock growth. We’re an ecosystem platform with the world’s largest B2B partnerships network, with over 500+ companies using PartnerStack to generate and sustain revenue.
Transforming the industry requires the right people. We'd love to meet you if you’re interested in making partnerships and ecosystems a game-changer in the software industry! We’re a high-impact and cross-team collaboration culture, empowering our teams to achieve success together.
Ready to be a part of our team? Apply now
About you and the role
As the Performance Marketing Manager, your primary responsibility is to generate demand and build a high-quality pipeline that translates into revenue growth. You will own, design, and execute full-funnel Account Based Marketing campaigns across digital and traditional channels, with a relentless focus on driving qualified leads and maximizing conversion rates.
This role blends creative marketing with data-driven decision-making, ensuring campaigns align with our broader revenue objectives. You’ll collaborate closely with RevOps, Sales, and Product teams to implement systems and processes that allow for seamless execution, real-time adjustments, and scalability. Your efforts will be pivotal in accelerating our revenue growth and ensuring the marketing team is consistently meeting lead generation goals.
What you’ll do
- Build, manage, and optimize high-impact Account-Based Marketing campaigns across channels such as paid search, display, social, programmatic, email, and offline efforts.
- Be a key contributor to pipeline generation—ensuring campaigns are designed to drive qualified pipeline and meet revenue targets.
- Develop integrated, multi-channel campaigns that engage target audiences throughout the buyer’s journey, ensuring consistency and alignment with sales objectives.
- Manage your piece of the marketing budget to maximize ROI, while exploring opportunities for testing new channels, creative formats, and targeting strategies.
- Collaborate with RevOps to streamline campaign execution, optimize workflows, and ensure smooth data integration between marketing automation platforms and Salesforce for accurate pipeline tracking.
- Operationalize tools like Clay and Keyplay to support dynamic list-building, job change tracking, and real-time account personalization for marketing and sales outreach.
- Ensure all processes, from lead flow to reporting, are optimized and scalable, working with RevOps to build the infrastructure needed to support growth.
You're a great candidate if you have...
- 3+ years of experience in demand generation, performance marketing, or growth marketing, with proven success managing B2B SaaS campaigns at scale.
- Dedicated experience running Mid-Market and Enterprise ABM programs is a big plus.
- Hands-on experience building and optimizing multi-channel campaigns with $1M+ annual budgets, particularly in paid media channels like Google Ads, LinkedIn, Meta, and programmatic.
- Strong analytical skills with the ability to leverage data to inform campaign strategy, decision-making, and continuous improvements.
- Familiarity with marketing automation tools (we use HubSpot) and CRM platforms (we use Salesforce) for tracking and optimizing lead flow.
- Experience working cross-functionally with Sales, RevOps, and Product teams to ensure marketing efforts align with broader revenue goals.
- Proven ability to generate high-quality leads and scale demand generation efforts to meet aggressive revenue targets.
- Deep understanding of performance marketing metrics such as CAC, CPL, MQLs, Payback, and other key KPIs.
- Strong communication skills, with the ability to present campaign performance and strategy recommendations to senior leadership.
Why you’ll love working here
PartnerStack is a fast-growing startup revolutionizing how SaaS companies go to market and scale revenue with partnerships. Beyond challenging the status quo and innovating great products, we aim to build a kickass company.
We set every team member up for success so they can feel energized about their work, be passionate about excellence, and have room to learn every day. That means you can experiment with creative tactics, have the freedom to fail and bounce back stronger — and make a career of a lifetime.
Perks of working at PartnerStack
- A digital-first environment, so you can do your best work anywhere in Canada
- A new MacBook shipped to you and a budget for peripherals of your choice
- Flexible working hours (in coordination with your team)
- Flexibility to work abroad for up to 8 weeks at a time
- Regular social events, even while working remotely
- Annual peripheral refresh
- Competitive salary and opportunities for promotion
- High-quality health insurance, active from your first day
- HSA and Wellness Accounts
- Generous vacation and time off plan
- Employee Stock Option Plan for everyone (ESOP)
- RRSP with an employer matching component
Our HQ
Although we’re digital-first, that doesn’t mean you can’t do your best work with us at our downtown office in Toronto — if you want.
Our office space (111 Peter Street, Toronto, ON) is open to all employees. Whether you join us in person or virtually, we’re committed to ensuring every new employee has a great onboarding experience and feels part of a tight-knit team.
Diversity, Equity, and Inclusion
We are committed to equal employment opportunity regardless of race, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, marital status, ablebodiedness or gender identity.
PartnerStack celebrates what makes every member of our team unique and strives to create a safe and inclusive workplace where everyone can be their truest selves. If you require any accommodations to succeed in your role and feel supported in the workplace, please feel free to let us know. We are more than happy to accommodate all.