About PlayAI
PlayAI (formerly PlayHT) is building state-of-the-art generative voice and conversational AI products. Our platform empowers businesses and developers to create human-like AI voice agents. We’re backed by top investors (YC W23, $20M seed) and have scaled revenue 20x over the past two years. Now, we're scaling even faster — and looking for a scrappy, strategic SEO Lead to take our organic growth engine to the next level.

The Role
We already have strong SEO foundations in place — but we believe there’s a much bigger opportunity ahead.
As SEO Lead , you will build on what's working , develop novel strategies , and lead a cohesive SEO vision across PlayAI’s product-led growth (PLG), B2B sales , and API businesses.
You'll work cross-functionally with marketing, sales, growth, engineering, and leadership — and your ability to communicate clearly, align teams, and drive action will be critical to your success.

This is a full-time, in-person role based in our Palo Alto office.

What You’ll Own

• Lead and evolve PlayAI’s full SEO strategy across all growth motions: PLG, B2B sales-led, and developer/API acquisition.

• Build on our existing SEO efforts while identifying and driving high-impact growth initiatives.

• Develop and test novel SEO strategies — not just follow traditional playbooks — to expand PlayAI’s organic reach and authority.

• Conduct comprehensive SEO audits to identify technical and content improvement opportunities.

• Implement and oversee on-page, off-page, and technical SEO tactics , including link-building, meta-tagging, structured data, and internal linking improvements.

• Continuously recommend and execute changes to website architecture, content, linking strategy , and site speed to maximize SEO performance.

• Collaborate closely with content, marketing, growth, and engineering teams to align SEO into all stages of the user journey , from discovery to conversion.

• Keep up-to-date with SEO trends, search engine algorithm changes, and emerging growth strategies.

• Analyze and report SEO performance using Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar tools — and drive decision-making based on insights.

• Measure everything — tie SEO efforts directly to business metrics like traffic, signups, leads, and revenue — and communicate performance clearly to leadership.

• Move fast, test aggressively, and push beyond standard tactics to unlock new growth channels.

What We're Looking For

• 5+ years of SEO experience, ideally in fast-paced SaaS, API platform, or AI/tech environments.

• Proven success scaling organic acquisition and connecting SEO work to real business outcomes.

• Strong technical SEO expertise — comfortable partnering with engineers on execution.

• Deep understanding of how SEO supports different motions (PLG, sales, developer/API) across the funnel.

• Highly entrepreneurial, creative, and scrappy — you thrive in a fast-moving environment and think beyond "checklist SEO."

• Excellent communicator — you can align priorities across teams and present complex SEO concepts clearly to non-technical stakeholders.

• Data- and impact-driven — you make decisions based on performance and move quickly to iterate.

• Passion for AI, voice technology, and building next-generation products.

• Must work full-time in-person from our Palo Alto office (this is not a remote or hybrid role).

Why PlayAI?

• Own and scale SEO at one of the fastest-growing startups in generative AI.

• Work across multiple business lines — PLG, enterprise sales, and developer ecosystems.

• Join a culture built for builders, doers, and innovators who love taking ownership.

• Competitive salary and full benefits (health, dental, vision).

• Work alongside top-tier product, engineering, marketing, and leadership teams in an exciting, high-growth environment.