Soma Capital Portfolio Jobs

Senior Manager, Growth Marketing

Proven Skincare

Proven Skincare

Marketing & Communications, Sales & Business Development
United States
Posted on Saturday, December 23, 2023

What is PROVEN?

Founded in 2017 by two women of color, PROVEN harnesses groundbreaking artificial intelligence to create personalized, adaptive, clinically-effective skincare tailored to each individual’s unique needs.

Our belief is simple: Everyone deserves skincare as unique as they are. Based on our proprietary, award-winning Skin Genome Project™ database—the world’s largest beauty knowledge base—our technology turns millions of scientific data points into personalized skincare formulations that deliver results.

We’re relentless in our pursuit of science; driven by our love of data; and committed to transforming the one-size-fits-all skincare industry. To date, we’ve earned MIT’s AI Technology of the Year Award and Glossy’s Best Use of Technology Award—not to mention the first-ever U.S. patent for personalization in skincare. And that’s just the start: In 2022, we launched our sister company, Noteworthy Scents, to help people discover a fragrance they love through an innovative, AI-backed fragrance experience.

We have assembled a world-class team of scientists, engineers, data analysts, creatives, marketers, business experts, customer support specialists, and operations professionals. We’re dedicated to our mission, growing quickly (over 50% just last year), and are always on the lookout for passionate team members. Join us at careers@provenskincare.com!

What We’re Looking For:

We are seeking a dynamic and results-driven Sr. Manager of Growth Marketing to drive revenue growth at the Proven Group. As the Sr. Manager of Growth, you will be responsible for developing and executing comprehensive strategies across Proven Skincare and Noteworthy Scents to acquire, engage, and retain new and current customers. You will be a key leader within the organization and will lead our performance marketing and collaborate closely with cross-functional stakeholders (Brand Marketing, Creative, Product) to achieve ambitious business goals for both brands.

What You’ll Do:

  • Develop performance marketing strategies across various digital channels, including but not limited to Paid Search, Paid social, Affiliate Marketing, Influencer and other direct response channels.
  • Oversee day-to-day account management of performance marketing channels to ensure new customers and CPA targets are being met.
  • Manage budget allocation across channels to maximize our return on investment (ROI) while meeting acquisition and revenue targets.
  • Improve user experience and conversion through message and landing page testing. Work closely with Brand and Product teams to improve channel performance and conversion rate.
  • Be a key leader in our acquisition and retention efforts with a heavy focus on improving LTV and subscription length.
  • Expand our current marketing mix based on seasonality and CPA targets.

Who You Are:

  • 7+ years experience in performance marketing, with a strong track record of driving customer acquisition and revenue growth for a consumer brand
  • Demonstrated success in managing performance teams and agencies
  • Extensive knowledge in digital marketing channels, performance tracking, and attribution models
  • Exceptional analytical skills and data-driven mindset
  • Strong communication and interpersonal skills
  • Ability to collaborate effectively with various stakeholders and senior management
  • Ability to handle ambiguity and work in a fast paced, entrepreneurial environment
  • Action and results oriented

Benefits of Working at PROVEN

We are committed to the happiness and wellbeing of our employees, and our inclusive benefits include:

  • Flexible work environment - we are fully distributed with employees in CA, CT, DC, FL, IL, MI, NJ, NY, OH, OR, PA, & WA and you can work from any location that brings out your best
  • Unlimited paid time off (covering vacation, paid bereavement, and family sick leave) - every employee needs time to take care of themselves and their family
  • Exclusive employee subscription discounts and SWAG - to ensure you experience the magic of PROVEN & Noteworthy products (and give us valuable feedback!)
  • Comprehensive health support - insurance for health, vision & dental - your health comes first, and we’ve got you covered
  • Industry-leading 401k match - we invest in your future
  • Company-wide events & outings - those who play together, stay together!
  • Paid parental leave + flexible return to work program - your newest family members are the most important thing in your life

PROVEN/Noteworthy is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.