Soma Capital Portfolio Jobs

Lifecycle Marketing Manager



Marketing & Communications
United States
Posted on Friday, April 19, 2024

About Raise

Raise is at the forefront of revolutionizing the entire Gift Card (GC) ecosystem by bringing it onto the blockchain. With a decade-long dedication to this vision, Raise is poised to launch a groundbreaking network that directly connects brands with their customers. By eliminating intermediaries and empowering consumers and brands alike, Raise is reshaping the landscape of consumer-brand interactions.

Our journey began with a bold ambition: to create a platform where consumers and brands can engage directly, without the constraints imposed by intermediaries. Over the years, we've accumulated a wealth of Intellectual Property (IP) in this space, initially experimenting with Bitcoin and Ethereum between 2014 and 2016. However, the limitations of these platforms in terms of speed and cost spurred us to innovate further.

Now, as technology has evolved, we stand on the cusp of realizing our vision. Our upcoming token launch in Q4 marks a pivotal moment in this journey. Additionally, we are excited to announce a strategic $50 million investment from one of the major players in the blockchain industry in the coming weeks, underscoring the confidence in our mission and capabilities.

Raise operates as a fully remote company, fostering a dynamic and inclusive work environment. Historically, we've garnered support from prominent institutions such as PayPal, NEA, and Accel. Guiding our endeavors is a seasoned founder, who has returned to lead the charge, backed by a highly experienced executive team.

The potential of our endeavor is staggering. With over $1 trillion spent annually on gift cards, and with digital and international markets driving double-digit growth, the opportunity for transformative impact is immense. At Raise, we are not just building a network; we are shaping the future of consumer-brand relationships.

Join us on this journey as we redefine the dynamics of commerce, ushering in a new era of empowerment and connectivity in the digital age.

About the Position

The Lifecycle Marketing Manager is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the customer journey. They are an experienced and versatile marketer who will be responsible for developing and coordinating marketing programs for specific channels, tracking and analyzing the performance, and refining campaigns to improve results over time. Working across teams and with external contractors, you’ll turn your creative ideas into effective marketing programs that drive clicks, are on brand, and go out on time.


  • Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue.
  • Create and manage customer segmentation and targeting strategies to optimize the customer journey.
  • Build and manage email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
  • Develop and execute SMS and push notification campaigns that engage customers.
  • Monitor and analyze campaign performance to optimize results and ROI.
  • Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns.
  • Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
  • Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
  • Demonstrate excellent writing and editing skills across mediums, including drafting, proofing, and publishing marketing materials and email communications.
  • Track and evaluate market trends and competition to maintain a competitive edge.
  • Build and maintain relationships with outside vendors.

Skills & Qualifications

  • Advanced understanding of customer behavior and segmentation.
  • Experience with integrated Email Service Providers and SMS marketing platforms like SailThru and Attentive.
  • Experience with A/B testing and experimentation.
  • Strong analytical skills and ability to use data to inform decisions. Experience with business intelligence and product analytics platforms preferred.
  • Prior experience executing product content campaigns that drive education and engagement.
  • Solid project management skills.
  • Outstanding written skills with strong attention to detail.
  • Excellent communication and collaboration skills.
  • Prior consumer app marketing and communication experience preferred.
  • 3+ years of experience in lifecycle marketing or related field.
  • Bachelor’s degree in Business with an emphasis in Marketing. Advanced degree preferred.
  • Portfolio of samples and results of past campaigns is a plus.


  • Comprehensive benefits package including health, dental, vision, 401(K) plan with discretionary match, company paid short term and long-term disability, and life insurance
  • Flexible Paid Time Off Policy
  • Raise Gives Back paid time off for volunteering
  • Paid parental leave
  • Voluntary benefits, such as Pet Insurance and Identity Protection