Soma Capital Portfolio Jobs

Director of Lifecycle Marketing



Marketing & Communications
Miami, FL, USA · New York, NY, USA · Remote
Posted on Wednesday, February 23, 2022

Ramp is building the next generation of finance tools—from corporate cards and expense management, to bill payments and accounting integrations—designed to save businesses time and money with every click. Over 12,000 customers cut their expenses by 3.5% per year and close their books 8x faster by switching to the Ramp platform.

Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment software in America and enables billions of dollars of purchases each year. Ramp continues to grow quickly, more than doubling its revenue run rate in the first half of 2022.

Valued at $8.1 billion, Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. Ramp was named Fast Company’s #1 Most Innovative Company in North America in 2023 and #5 on LinkedIn Top Startups 2022.

About the Role

Ramp’s lifecycle team today owns messaging and execution to thousands of Ramp customers and prospects on a weekly basis. We are looking for a leader for this organization to develop a world-class program that is multi-touch and multi-channel and rooted in deep insights of the various types of customers and their specific journeys with Ramp. This leader will be a voice of the customer that is able to deeply partner with other marketing teams and key cross functional teams including Product, Finance and Operations.

What You’ll Do

  • Accountable owner for the journey of prospects to customers and beyond at Ramp driving a multi-channel, multi-touch, program
  • Develop and build a team to create a best-in-class lifecycle marketing program
  • Advocate for the customer across stages, channels and products working with multiple teams within Marketing and outside of Marketing as well as the leadership team
  • Lead creation of marketing campaigns that speak to a unique understanding of the customer and Ramp’s value proposition to them
  • Establish and expand customer marketing efforts for new products and into new markets and industry segments
  • Leverage experimentation and insights from Growth Marketing and other teams around the company for Lifecycle
  • Able to be data fluent to understand the efficacy of strategies and tactics for improving acquisition, activation, and engagement metrics
  • Understand deeply and influence the product roadmap based on insights by building strong relationships with our product teams
  • Work closely with operational and technical teams to evolve the technology stack of team
  • Collaborate with Brand design, Product Marketing, Content, Comms and other marketing teams on campaigns and content and creative generation while establishing and maintain a high bar for execution

What You’ll Need

  • Minimum 8 years B2B marketing experience primarily in lifecycle related roles, ideally at fast growing companies with high data and analytical rigor
  • Knowledge of CRM & email systems, attribution models, and lead scoring
  • Strong analytical background with an exceptional ability to draw key insights from both quantitative and qualitative data
  • Critical lens for audiences and the ability to quickly and accurately turn generalized insights to actions
  • You like to build - you enjoy the process of going from problem to solution regardless of the medium
  • You are a storyteller and can weave complex ideas into meaningful narratives with ease

Nice to Haves:

  • Experience managing consultants, agencies, and vendors
  • Fundamental HTML and CSS background, especially email marketing best practices
  • Familiarity with SQL and database analysis
  • Management consulting background
  • Experience in high-growth startups and/or high-growth technology companies

Ramp Benefits

  • 100% medical, dental & vision insurance coverage for you
    • Partially covered for your dependents
    • OneMedical annual membership
  • 401k (including employer match)
  • Unlimited PTO
  • Annual education reimbursement
  • WFH stipend to support your home office needs
  • Monthly wellness stipend; Headspace annual membership
  • Parental Leave
  • Relocation support


  • The annual salary/OTE range for the target level for this role is $212,500-$250,000 + target equity + benefits (including medical, dental, vision, and 401(k)

Ramp Benefits (for U.S. based employees)

  • 100% medical, dental & vision insurance coverage for you
    • Partially covered for your dependents
    • One Medical annual membership
  • 401k (including employer match)
    • Please note only 401k contributions made while employed by Ramp are eligible for an employer match
  • Unlimited PTO
  • Education reimbursement
  • WFH stipend to support your home office needs
  • Wellness stipend including headspace annual membership
  • Parental Leave
  • Relocation support
  • Pet insurance
  • Gympass and Perkspot