Soma Capital Portfolio Jobs

Lifecycle Marketing Manager



Marketing & Communications
New York, NY, USA
Posted on Friday, October 13, 2023
About Ramp

Ramp is the ultimate platform for modern finance teams. Combining corporate cards with expense management, bill payments, vendor management, accounting automation and more, Ramp's all-in-one solution is designed to save businesses time and money, and free finance teams to do the best work of their lives. Our mission is to help build healthier businesses, and it’s working: over 15,000 businesses on Ramp to save an average 5% and close their books 8x faster.

Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables tens of billions of dollars in purchases each year.

Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. In 2023, Ramp was named Fast Company’s #1 Most Innovative Company in North America, LinkedIn’s #1 Top Startup in the U.S., a CNBC Disruptor, and a TIME100 Most Influential Company.

About The Role

Ramp is in a critical phase of growth – join our Growth team to write, send, analyze, and manage email campaigns across our entire customer acquisition, activation, and retention funnels. As an early member of Ramp’s Growth team (reporting into our Product organization), you will work closely with cross-functional members of our Product Marketing, Product Management, and Content & Communications teams as both a strategic partner and executional support to move numbers up and to the right.

What You’ll Do

  • Write net-new emails to drive conversion (prospects into Ramp customers), activation (new Ramp customers into activated spenders), retention, and expansion (single-product customers into multi-product)
  • Implement and update emails, campaigns, and workflows in Hubspot
  • Own the feedback loop of testing new copy, creatives, sequences, and timing – analyzing the results and sharing the learnings with our broader Growth, Marketing, Product, and Design teams
  • Edit copy and campaigns written by other teams before being pushed to production
  • Enable and empower our Product organization to scale to millions of cardholders by optimizing sequences and touch points for clarity and education

What You Need

  • Minimum 5 years of experience in growth or lifecycle marketing, with an emphasis on email program management
  • Strong, hands-on Hubspot experience – knowledge of CRM & email systems, attribution models, and lead scoring
  • Strong analytical background with an exceptional ability to draw key insights from both quantitative and qualitative data
  • Experience owning a numerical goal and driving experiments / campaigns in order to achieve that goal
  • Experience in a cross-functional writing or growth role, specifically working between product marketing, analytics, design, brand, and product teams
  • Critical lens for audiences and the ability to quickly and accurately turn generalized insights to actions


  • Editorial or writing experience, whether in-house or actually writing a newsletter yourself
  • Experience at high growth startups and/or email marketing agencies
  • HTML and CSS background, specifically within email marketing best practices
  • Familiarity with SQL and database analysis


  • The annual salary/OTE range for the target level for this role is $127,500-$150,000 + target equity + benefits (including medical, dental, vision, and 401(k)

Benefits (for U.S.-based full-time employees)

  • 100% medical, dental & vision insurance coverage for you
    • Partially covered for your dependents
    • One Medical annual membership
  • 401k (including employer match on contributions made while employed by Ramp)
  • Flexible PTO
  • Fertility HRA (up to $5,000 per year)
  • WFH stipend to support your home office needs
  • Wellness stipend
  • Parental Leave
  • Relocation support
  • Pet insurance