Soma Capital Portfolio Jobs

Field Marketing Manager

Ramp

Ramp

Marketing & Communications
United States
Posted on Aug 11, 2024
About Ramp

Ramp is the ultimate platform for modern finance teams. Combining corporate cards with expense management, bill payments, vendor management, accounting automation and more, Ramp's all-in-one solution is designed to save businesses time and money, and free finance teams to do the best work of their lives. Our mission is to help build healthier businesses, and it’s working: over 25,000 businesses on Ramp to save an average 5% and close their books 8x faster.

Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables tens of billions of dollars in purchases each year.

Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. In 2023, Ramp was named Fast Company’s #1 Most Innovative Company in North America, LinkedIn’s #1 Top Startup in the U.S., a CNBC Disruptor, and a TIME100 Most Influential Company.

About The Role

As a key member of the Field Marketing team, you will be responsible for developing and executing field marketing campaigns to drive pipeline and awareness. You will work closely with Sales and Marketing teams to build and scale our efforts, with a focus on Ramp’s webinar program. This high-impact role requires data-driven thinking, hands-on project management, and collaboration across functions to drive Ramp's growth.

What You’ll Do

  • Execute and iterate upon Ramp’s field strategy to drive net new sales leads, accelerate existing opportunities, and deepen our customer relationships.
  • Manage all aspects of webinar production, from event ideation, speaker outreach, design briefs, promotion planning, technical production, and post-event follow-up.
  • Support Field & Events team in executing 1:1 and 1:few executive events (i.e. dinners, roundtables, regional roadshows).
  • Collaborate with cross-functional teams to optimize and test messaging, promotion, deliverables, and tactics that align with program goals.
  • Track lead flow to ensure Sales follow-up with event attendees and enable a holistic post-event nurture sequence. Deliver data reporting and post-event learnings to the Sales, Demand Gen, and Leadership teams to increase awareness and impact of the program.
  • Budget management for paid promotion-sponsored virtual events and outsourced content development (social cutdowns + external blog articles) for webinars.
  • Own lead generation and pipeline targets.

What You’ll Need

  • 4+ years experience in virtual event marketing aimed at accelerating sales pipeline for tech or SaaS organizations.
  • Exceptional project management and organizational skills.
  • Self-starter with the ability to adapt in rapidly changing environments.
  • Ability to make decisions and recommendations in ambiguous situations.
  • Business acumen with a focus on quantitative goals.
  • Strong communication and stakeholder management skills.

Nice-to-haves

  • Experience with webinar platforms such as Splash or Livestorm.
  • Experience with marketing automation platforms such as Hubspot.
  • Experience with CRM systems such as Salesforce.

Compensation

  • The annual salary/OTE range for the target level for this role is $106,250-$125,000 + target equity + benefits (including medical, dental, vision, and 401(k)

Benefits (for U.S.-based full-time employees)

  • 100% medical, dental & vision insurance coverage for you
    • Partially covered for your dependents
    • One Medical annual membership
  • 401k (including employer match on contributions made while employed by Ramp)
  • Flexible PTO
  • Fertility HRA (up to $5,000 per year)
  • WFH stipend to support your home office needs
  • Wellness stipend
  • Parental Leave
  • Relocation support for NY
  • Pet insurance

Other notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.