Soma Capital Portfolio Jobs

Director of Brand Marketing

Rippling

Rippling

Marketing & Communications
San Francisco, CA, USA
Posted on Tuesday, June 20, 2023
About Rippling
Rippling is the first way for businesses to manage all of their HR & IT—payroll, benefits, computers, apps, and more—in one unified workforce platform.
By connecting every business system to one source of truth for employee data, businesses can automate all of the manual work they normally need to do to make employee changes. Take onboarding, for example. With Rippling, you can just click a button and set up a new employees’ payroll, health insurance, work computer, and third-party apps—like Slack, Zoom, and Office 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.2B from the world's top investors—including Kleiner Perkins, Founders Fund, Sequoia, Bedrock, and Greenoaks—and was named one of America's best startup employers by Forbes (#12 out of 500).
About the role

At Rippling, Marketing isn’t window dressing. We’re tied directly to revenue and drive real results. That power is exciting, but it comes with pressure, too. As our first Brand Marketer, you’ll work across the entire Marketing team to bring full-funnel campaigns to life. That includes advertising, events, content, media buying and strategy, sponsorships, and customer marketing. From day one, you’ll be responsible for managing a $XM budget and managing a team of three. Our product and brand identity are best in class. It’s up to you to make Rippling a household name.

This role will work hybrid out of our San Francisco office. 
What you will do
  • Build annual brand marketing plan

  • Manage Advertising, Sponsorships, Events, Content, Social, and Customer Marketing

  • Create and activate a targeted media plan across all traditional advertising channels and uncover new, unexpected ones

  • Codify buyer personas, audience segmentation, and a full-funnel messaging matrix

  • Write cross-functional briefs and set clear criteria for evaluating the work

  • Identify and manage high-potential sponsorships and partnerships

  • Decide what messages to deliver through which channels and when

  • Regularly audit in-market work and assess against our brand principles

  • Gather and share competitive and market insights

  • Manage and deploy an $XM budget (efficiently)

  • Drive and ship full multi-channel campaigns

What you will need
  • At least 10 years of experience in Brand Marketing, ideally SaaS and client-side

  • Experience in media planning and agency management 

  • Ability to synthesize complex concepts in pithy and insightful ways

  • Familiarity working with creative teams, providing clear briefs and actionable feedback

  • Expertise in brand awareness and consideration testing (quant and qual)

  • Experience facilitating focus groups and customer feedback sessions

About the team

The Brand Team is a group of 35 polymaths spanning content, social, campaigns, operations and design (of all kinds). We’ve earned trust internally by setting and maintaining a very high bar. We’ve built a world class brand identity, it's time to activate it. That's where you come in!

Additional Information 

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.  For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.