Director of Brand Marketing
At Rippling, Marketing isn’t window dressing. We’re tied directly to revenue and drive real results. That power is exciting, but it comes with pressure, too. As our first Brand Marketer, you’ll work across the entire Marketing team to bring full-funnel campaigns to life. That includes advertising, events, content, media buying and strategy, sponsorships, and customer marketing. From day one, you’ll be responsible for managing a $XM budget and managing a team of three. Our product and brand identity are best in class. It’s up to you to make Rippling a household name.
Build annual brand marketing plan
Manage Advertising, Sponsorships, Events, Content, Social, and Customer Marketing
Create and activate a targeted media plan across all traditional advertising channels and uncover new, unexpected ones
Codify buyer personas, audience segmentation, and a full-funnel messaging matrix
Write cross-functional briefs and set clear criteria for evaluating the work
Identify and manage high-potential sponsorships and partnerships
Decide what messages to deliver through which channels and when
Regularly audit in-market work and assess against our brand principles
Gather and share competitive and market insights
Manage and deploy an $XM budget (efficiently)
Drive and ship full multi-channel campaigns
At least 10 years of experience in Brand Marketing, ideally SaaS and client-side
Experience in media planning and agency management
Ability to synthesize complex concepts in pithy and insightful ways
Familiarity working with creative teams, providing clear briefs and actionable feedback
Expertise in brand awareness and consideration testing (quant and qual)
Experience facilitating focus groups and customer feedback sessions
About the team
The Brand Team is a group of 35 polymaths spanning content, social, campaigns, operations and design (of all kinds). We’ve earned trust internally by setting and maintaining a very high bar. We’ve built a world class brand identity, it's time to activate it. That's where you come in!
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.