About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

Rippling is one of the fastest-growing startups in the world ($0 → $17B), and we’re just getting started. We’re standing up a brand-new GTM motion for a rapidly growing business line within Rippling’s portfolio, and we’re looking for a Senior Demand Generation Manager to build and scale the demand engine behind its standalone funnel.

In this role, you'll take ownership of paid search—shaping strategy, running experiments, and driving continuous optimization across these high-intent channels. You’ll be responsible for unlocking outsized growth by leveraging the business line’s established brand presence and deep organic demand, and pairing it with a dedicated, conversion-focused funnel designed to scale efficiently.

As the motion scales, your remit will expand to additional demand generation programs that grow pipeline and accelerate revenue. You’ll collaborate closely with Marketing, Sales, SDR, BizOps, and Product to architect a full-funnel engine and shape one of Rippling’s newest and highest-potential GTM motions.

What you will do

• Own and scale paid search end-to-end—campaign buildout, optimization, SEM strategy, experimentation, and performance reporting.
• Execute full-funnel demand generation programs across channels like email, paid social, retargeting, outbound automation, PLG flows, and website experiments.
• Run rapid, data-driven experiments across messaging, creative, landing pages, and new channels to identify repeatable, scalable growth levers.
• Analyze channel and funnel performance, surfacing insights and optimization opportunities to improve demo volume, efficiency, and pipeline contribution.
• Collaborate cross-functionally with Sales, SDRs, PMM, Brand, Web, and BizOps to align targeting, messaging, creative, and GTM execution.
• Build and operationalize campaign workflows, ensuring high-quality, timely execution across internal teams and external partners.

What you will need

• 5-8+ years of experience in demand generation within B2B SaaS or a fast-paced tech environment.
• Hands-on expertise in both paid search, including managing Google Ads end-to-end; Bing/SEO experience is a plus.
• Strong understanding of how paid and organic search work together and have experience working closely with an SEO team to maximize results.
• Proven ability to run data-driven experiments, analyze performance trends, and turn insights into actionable optimizations.
• Strong project management and cross-functional collaboration skills—you can quarterback multi-stakeholder campaigns from idea to launch.
• Comfort operating in a fast-moving, ambiguous 0 → 1 environment, with a strong bias toward action and iteration.
• Experience with marketing automation, experimentation frameworks, analytics platforms, and performance marketing tools.
• Bonus: experience driving demand across SMB/downmarket audiences, supporting cross-sell or multi-product GTM motions, or executing PLG-style or lifecycle programs.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.