Digital Marketing Manager
SmartHelio
Digital Marketing Manager
Working location: Lausanne, Switzerland
Are you ready to make a meaningful contribution to global sustainability and drive the progress of energy transition? Join SmartHelio, an innovative software startup backed by Y Combinator and based in Lausanne, Switzerland. Our global impact has earned us recognition as a "Best for the World" company by the B-Corporation Institute, highlighting our substantial commitment to environmental initiatives.
We accelerate the adoption of sustainable energy in the face of climate change. We are disrupting the energy sector by providing AI to help generate more energy from solar assets and make them truly green and sustainable.
About the Role
The role is a full-time employment opportunity. SmartHelio operates in European, Asian and American solar energy markets and currently engages with multiple projects with solar energy champions.
As a Sales Development Representative at SmartHelio, your primary goal will be to drive the initial stages of our sales process by identifying, engaging, and qualifying potential customers, contributing directly to the growth of our business and the adoption of sustainable energy solutions.
You will be working closely with the CEO, Business and Product teams in Switzerland and India.
Performance Objectives
1. Digital Marketing Strategy & Analytics: Develop and execute comprehensive digital
marketing strategies to increase website traffic, optimize conversion rates, and boost social
media engagement. Use data-driven insights and analytics to refine strategies and improve
performance across all platforms.
2. SEO Optimization: Lead SEO efforts, including keyword research, on-page and off-page
optimization, and SEO strategy to enhance organic visibility and rankings on search engines.
3. Social Media Management: Oversee and manage day-to-day operations of social media
platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), engaging with the audience,
responding to inquiries, and cultivating a strong online community.
4. Content Creation & Design: Curate, design, and create high-quality marketing content
(social media posts, website content, emails, blogs) and digital creatives to align with
campaigns. Collaborate with internal teams to ensure design consistency and brand
alignment.
5. Email Marketing: Lead email marketing campaigns, including content creation, design, list
management, and optimization for open rates, click-through rates, and conversions.
6. Webinar & Event Management: Plan and organize webinars and other online events,
handling logistics and promoting through digital channels to engage prospects and
customers.
7. Content Strategy & Blogging: Oversee the creation of blog content, ensuring it is SEO
optimized and aligned with audience interests. Develop content strategies that engage and
inform while supporting SEO goals.
8. Sales Support: Work closely with the sales team to create marketing collateral (brochures,
white papers, videos, case studies) that supports lead generation, sales outreach, and client
presentations.
9. Travel to global exhibitions (Europe, America, Asia) to meet with partners and prospects,
along with the sales team.
What you bring
Education Background - A degree (bachelor’s accepted with relevant work experience, or master’s)
in Digital Marketing or Business.
Additional requirements are as follows -
1. 2-3 years of experience in Digital Marketing.
2. Relevant experience in marketing data analytics, SEO and content design creation.
3. Excellent knowledge of content building / Graphic design tools such as Photoshop, Canva,
Premiere Pro, Final Cut Pro, Adobe Illustrator, etc.
4. Experience with analytical and tracking tools: Google Analytics, Google Ads, WordPress.
5. Proficiency in email marketing communications and CRM, with a preference for experience
with HubSpot.
6. Expert in verbal and written communication (English C2).
Joining Immediately
Location
The role is presential and you will join our office in Lausanne, Switzerland.
Offers
- 1. Salary: CHF 3’500 plus bonus (calculated based on qualified leads generated)
2. Opportunity to work with global energy experts and intensively learn about a fast-growing
renewable energy industry.
3. Opportunity to learn and explore the B2B and software industry.
4. Opportunity to network with people in India, Europe, and the US as well as take part of the
Swiss Startup ecosystem.
5. Opportunity to lead strategies and manage projects independently.
The selected candidate will have the chance to grow in a promising start-up. Do you like this mission description, and recognize yourself in this profile? Then send us your confidential file or email us if you need more information.
How to Apply
Share your Cover Letter & Resume with maxine@smarthelio.com and paulina@smarthelio.com as
well as a marketing support you have designed (social media creative, brochures, presentations deck
etc.). Please note that your application won’t be reviewed if the latter is missing.