Growth Marketing Lead will be responsible for driving the company’s strategic growth initiatives, including scaling customer acquisition, optimizing retention, and enhancing overall business performance. This role requires a deep understanding of market dynamics, e-commerce strategy & optimization, and data-driven decision-making to unlock new opportunities for revenue growth. The Growth Marketing Lead will collaborate closely with cross-functional teams, including product, marketing, sales, and analytics, to design and execute strategies that fuel business expansion and ensure sustainable success.

Key Responsibilities:

• Develop and execute growth strategies across multiple channels (e.g., digital marketing, e-mail, partnerships, website optimization) to drive user acquisition, engagement, and retention.
• Lead initiatives to increase the company’s revenue, market share, and customer lifetime value through innovative marketing and business development approaches.
• Analyze and optimize customer funnels, identifying areas for improvement in the user journey to enhance conversion and retention rates.
• Collaborate with the product team to ensure alignment between product features and growth initiatives, driving product-led growth.
• Identify new market opportunities and lead strategic initiatives to expand the company’s presence in key markets.
• Work closely with the cross-functional teams to drive pipeline growth, optimize sales performance, and achieve revenue targets.
• Build and manage a high-performing growth team, fostering a culture of data-driven experimentation and continuous improvement.
• Measure, report, and communicate key growth metrics to stakeholders, providing actionable insights for business decision-making.
• Stay informed on industry trends, competitive landscape, and emerging growth channels to keep the company at the forefront of innovation.