Soma Capital Portfolio Jobs

Performance Marketing Specialist



Marketing & Communications
Hyderabad, Telangana, India
Posted on Friday, May 17, 2024
Who We Are

Swipe is a simple billing and payments app for 75M+ SMB’s in India which is backed by Y Combinator and top-tier VCs and Angel Investors from Silicon Valley and India. We make it easy for local businesses to invoice their customers over WhatsApp. With Swipe, businesses can send a WhatsApp message with a link that allows their customers to pay instantly with various payment methods.

What We’re Looking For

  • We're seeking a Performance Marketing Specialist who is a doer, creative, analytical, scrappy, humble, and based in Hyderabad (or willing to relocate) with skills in digital advertising, PPC, Paid Acquisition, and a passion for data-driven strategies.
  • 3+ years of hands-on experience in driving performance marketing (must-have) and other growth channels, at a product company.
  • Ability to create and implement data-driven marketing campaigns. Strong leadership qualities, including decision-making, empowerment, and team motivation.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Google Adwords).
  • Ability to manage a large budget with aggressive targets
  • Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.

What You Will Do

  • Lead and support the implementation of our paid marketing strategies
  • Manage, optimize & maximize the company's ROI across channels
  • Track, analyze, and interpret brand marketing channel ROI by setting channel-specific CPA, LTV, ROAS KPIs and design dashboards tracking the efficacy of marketing efforts and communicate results to drive decision-making
  • Develop and execute comprehensive digital marketing strategies aligned with business goals.
  • Apply a product-led growth approach to drive user acquisition, engagement, and retention.
  • Develop and optimize acquisition channels, creating new strategies as needed, including Google Ads, LinkedIn Ads, and Meta Ads.

We are growing very fast and are excited to have more talented people join us on this journey. If you are passionate about driving results through digital channels, possess a creative flair for content, and thrive in a dynamic environment we invite you to apply.