Performance Marketing Lead
Swipe
Marketing & Communications
Telangana, India · Telangana, India
Posted on Thursday, July 25, 2024
Who We Are
Swipe is a simple billing and payments app for 75M+ SMB’s in India which is backed by Y Combinator and top-tier VCs and Angel Investors from Silicon Valley and India. We make it easy for local businesses to invoice their customers over WhatsApp. With Swipe, businesses can send a WhatsApp message with a link that allows their customers to pay instantly with various payment methods.
What We’re Looking For
Swipe is a simple billing and payments app for 75M+ SMB’s in India which is backed by Y Combinator and top-tier VCs and Angel Investors from Silicon Valley and India. We make it easy for local businesses to invoice their customers over WhatsApp. With Swipe, businesses can send a WhatsApp message with a link that allows their customers to pay instantly with various payment methods.
What We’re Looking For
- We're seeking a performance marketing lead who is based in Hyderabad (or willing to relocate) and has skills in digital advertising, PPC, paid acquisition, and a passion for data-driven strategies.
- 3+ years of hands-on experience in driving performance marketing (must-have) and other growth channels, at a product company.
- Ability to create and implement data-driven marketing campaigns. Strong leadership qualities, including decision-making, empowerment, and team motivation.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Google Adwords).
- Ability to manage a large budget with aggressive targets
- Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
- Lead and support the implementation of our paid marketing strategies
- Manage, optimize & maximize the company's ROI across channels
- Track, analyze, and interpret brand marketing channel ROI by setting channel-specific CPA, LTV, ROAS KPIs and design dashboards tracking the efficacy of marketing efforts and communicate results to drive decision-making
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Apply a product-led growth approach to drive user acquisition, engagement, and retention.
- Develop and optimize acquisition channels, creating new strategies as needed, including Google Ads, LinkedIn Ads, and Meta Ads.