Soma Capital Portfolio Jobs

Senior Growth Marketer



Marketing & Communications, Sales & Business Development
San Francisco, CA, USA
Posted on Tuesday, May 14, 2024


At Tavus, we're at the forefront of AI generative video technology, offering advanced APIs to developers and product teams. Our cutting-edge models enable a wide range of applications, from text-to-video with AI avatars to real-time interactions, powering innovation across industries like video communication, marketing, sales, education, and more. As a Series A startup backed by $25m from top investors including Sequoia, Y Combinator, and Scale VC, we are gearing up for our next growth phase. Join us in driving the future of AI video technology. Check it out for yourself 😎

We’re seeking a versatile and scrappy Senior Growth Marketer to spearhead our growth marketing efforts, focusing on developers and product leaders. Reporting directly to the Head of Marketing, you will be instrumental in driving growth in both our self-serve and sales-led businesses.

Your role will be crucial in experimenting with various strategies and channels to enhance user acquisition, engagement, and retention. You may even have dabbled in Developer Relations or community building with developers. Importantly, you're ready to have fun along the way!

Your Mission
  • Deeply understand the market and our target customers in Product and Engineering.
  • Design, test, and implement effective growth strategies tailored to increase user acquisition, engagement, and retention.
  • Conduct rigorous analysis of funnels and customer behavior to uncover growth opportunities.
  • Demonstrate expertise in multiple marketing channels and specialize in at least two to three areas such as SEO, SEM, community engagement, events, social media, and email marketing.
  • Be opinionated and creative about content ideas including video. Sometimes you’ll create content yourself and then scale by working with the team and contractors to drive compelling content creation.
  • Oversee end-to-end campaign and project execution across operations, creative, and analytics teams to ensure on time and accurate launches
  • In the absence of data you will bold bets and and measure impact of experiments
  • Design and implement test plans to understand drivers of conversion and revenue
  • 5-7 years of experience in B2B marketing roles, ideally direct experience in a growth marketing role for developers or product leaders
  • Demonstrated success in developing and executing innovative, high-impact acquisition programs across multiple channels
  • Experience with strategy development and goal setting
  • Ability to manage contractors effectively by engaging with strong briefs and direction
  • Familiarity with various growth tools and desire to be involved in tool selection e.g. Google Analytics, Mixpanel, Tableau, email and others
  • Experience managing budgets
  • Excellent written, verbal, and visual communication and presentation skills.
  • Ability to work autonomously in a startup environment and work cross-functionally to influence leadership, align stakeholders, and execute quickly with business partners
  • A genuine curiosity for AI video and bonus if you have experience in video or AI products.
  • Strong organization and project management skills
  • Bonus if you were previously a developer

Please note that this position is a hybrid in San Francisco and we offer relocation. However, we are open to this position sitting in New York as well.

Salary range

$140,000$180,000 USD


When you join Tavus, you’re joining a family. Our work is driven by our team, and our success is shared by all. This position has a flexible work schedule, unlimited PTO, extremely competitive healthcare and gear stipends, as well as, of course, plenty of fun! At the end of the day, we want Tavus to be a place for you to learn, directly drive impact, and be with a team you love.

To learn more about our team culture, and benefits, check out our hiring page!

Tavus is growing fast, and we’d like you to grow with us! Are you excited to get your hands dirty and join the digital marketing revolution? Drop your resume and we’ll be in touch!

We are not looking for cultural fits, we are looking for culture creators. In fact, diversity is what drives our success – it’s at the core of how we hire, communicate, and work. We are inclusive to all and combine our diverse backgrounds, skill sets, and thinking to build the best experiences for our clients.