Senior Product Manager, SEO
Truv
Marketing & Communications, Product
Ontario, Canada · Atlanta, GA, USA · Remote
Posted on Dec 24, 2024
About Truv
Truv is revolutionizing the financial data landscape as the safest and most reliable API platform for payroll account access. Our solutions power income & employment verification, direct deposit switching, and beyond. Backed by $30M from Kleiner Perkins and NYCA, we're taking on a $2B legacy market with innovation and customer-centricity. Led by veterans from Apple, Carta, Venmo, MX, and Okta, we're building the future of financial data access.
The Role
We're seeking an experienced SEO Product Manager to drive our organic search strategy and elevate Truv's digital presence. In this fully remote position, you'll work with our cross-functional teams to increase organic traffic, improve search rankings, and strengthen our position as a leader in the financial data API.
Key Responsibilities
Lead the development and execution of Truv's SEO strategy, using data-driven insights to prioritize initiatives that align with our rapid growth trajectory and market expansion goals.Partner with our content and marketing teams to develop SEO-optimized content strategies that showcase our innovative solutions and establish thought leadership in the fintech space. Monitor and analyze SEO performance metrics, preparing regular reports on rankings, organic traffic, and conversion rates while making data-driven recommendations for improvement.
Requirements
- 3+ years of experience in SEO and product management, with demonstrated success in B2B SaaS or fintech environments
- Strong understanding of technical SEO principles, including site architecture, API documentation optimization, and Core Web Vitals
- Experience with SEO tools like Ahrefs, SEMrush, Google Search Console, and Google Analytics
- Excellent analytical skills with the ability to translate complex data into actionable insights
- Strong project management abilities and experience working with distributed teams
Preferred Qualifications
- Experience with enterprise-level SEO campaigns in the fintech or API platform space
- Familiarity with A/B testing and conversion rate optimization for technical products
- Knowledge of programming languages (HTML, CSS, JavaScript) and API documentation best practices
- Experience with agile methodologies and rapid-growth environments
Why Truv?
- Join a team that's disrupting a $2B market with innovative solutions.
- You'll work alongside industry veterans from leading tech companies and have the opportunity to make a significant impact on our growth trajectory.
- We value creativity, initiative, and the ability to think strategically about SEO in the context of API and fintech products.
- Optimize traffic & growth metrics for Truv's product-led-growth motion. Scale PLG to its own revenue line.
Schedule & Location
- 100% remote position
- Must have overlap with US business hours (8 AM - 3 PM EST)